POS Solutions
Article | April 4, 2024
In the past several years, the evolution of the payments industry has been remarkable. The digital payment business is expanding fast and is an open area for competitors. Globally, the emergence and implementation of digital payment solutions results from diverse requirements. The digital payments ecosystem is being propelled by three significant factors: technology, customer demand, and regulations.
Insights Into Digital Payments Evolution
The Internet of Things, APIs, point of sale (POS), mobile wallets, and tokenization create a seamless payments ecosystem by digitally connecting every industry with the payments environment. Consumer demand drivers can be broken down into subcategories, such as real-time payments, a better user experience, and personalization.
In 2021, the market for digital payments was estimated at USD 7.36 trillion. It is expected to reach USD 15.27 trillion by 2027, with a CAGR of 12.38% between 2022 and 2027.
The technical improvements of smartphones, digital payment cards, and point-of-sale terminals in retail stores are driving the expansion of the industry. According to American Express, the COVID-19 pandemic significantly impacted cardholder spending. Companies are offering contactless payment options to attract customers. This has made the contactless function a global competitive advantage for companies.
In light of the preceding progress and development, let's explore what 2022 has in store for you. Look closely at any changes to digital payment methods that could be important in 2022.
The Most Prevalent Digital Payment Trends – 2022
Biometric Authentication
In 2022, biometric authentication will increase as a trend in the digital payment industry. Biometric authentication utilizes a person's biological and anatomical traits. In addition to fingerprint scanners, face recognition, iris recognition, heartbeat analysis, and vein mapping, the verification process also incorporates fingerprint scanners. It is a very secure payment system based on the unique qualities of each individual. Additionally, it helps establish consumer loyalty and trust.
Contactless Payments
Customers may make contactless payments by just waving their smartphone in front of the reader. Thus, the payment method becomes faster and more convenient than card insertion. Contactless payments are more secure due to the rapid transfer of encrypted data to the point-of-sale gadget.
Mobile Point of Sale
Mobile-point-of-sale (mPOS) is a breakthrough technology since it liberates retailers from storefronts and in-store payments. Instead, it is a portable register that operates on a tablet, smartphone, or mobile device. Mobile POS has significantly altered a store's payment procedure by making it more efficient and adaptable. According to Global Market Insights, mPOS will grow at a 19% CAGR between 2020 and 2026.
Mobile Wallet Transaction
According to Juniper Research, digital and mobile wallet usage will surpass 4.4 billion by 2025. Mobile wallets do not require a real bank account and keep all payment information securely and compactly. This is enabled through Near Field Communication (NFC) technology, which allows devices in close proximity to communicate and share data quickly. With the rise in demand for contactless payments, NFC has become a prominent term in digital payments.
Final Word
There are many proven ways to send money around the world. It is essential to consider how money moves across borders. The answer depends on the payment's context.
Today's businesses want diverse and straightforward methods for international money transfers. The choices available to enterprises range from SWIFT and ACH transfers to digital wallets and cheques to credit cards and even crypto money.
Digital payments enable organizations to conduct money transfers efficiently, transparently, and cost-effectively. This will encourage the global economy to continue expanding and strengthening further.
Read More
POS Solutions
Article | February 14, 2024
Discover top point of sale books and dive into valuable insights, strategies, and industry tactics to optimize payment systems, improve CX, and stay at the forefront of emerging trends in the market.
Point of sale (POS) solutions serve as the cornerstone of payment processing, encompassing the technology, processes, and strategies in evolving business landscape today. These solutions are the pivotal intersection where customers and businesses come together to complete purchases, making it a critical component of any business' infrastructure. They enable businesses to streamline sales processes, accurately track inventory, gain valuable insights into customer behavior, and optimize overall efficiency.
As businesses strive to optimize payment processes, enhance customer experiences, and safeguard sensitive data, the need for comprehensive resources becomes paramount. The article provides carefully curated point of sale books, offering invaluable insights, strategies, and industry best practices to empower businesses to navigate the intricacies of payment systems confidently. By embracing the wealth of information contained within these must-read POS books, organizations can gain a competitive edge, improve operational efficiency, foster customer loyalty, and unlock the full potential of their payment infrastructure.
Design and Implementation of Electronic Payment System Gateway
Author – Olayinka Owolabi, Ailya Izhar, Aihab Khan, Malik Sikandar, Wajeeh Javed, and Shiraz Baig
A comprehensive book, ‘Design and Implementation of Electronic Payment System Gateway’, provides an overview of the crucial role played by electronic payment system gateways in facilitating secure and efficient transactions. The book addresses the key requirements of both customers and merchants in utilizing a trustworthy and robust gateway for online payments. Recognizing the prevailing skepticism surrounding local online payment systems, the authors, Olayinka Owolabi, Ailya Izhar, Aihab Khan, Malik Sikandar, Wajeeh Javed, and Shiraz Baig, emphasize the need for enhanced security and privacy measures to instill confidence among users. With a focus on meeting diverse needs and ensuring a seamless user experience, this book is an invaluable resource for businesses seeking to navigate the complexities of electronic payment systems and establish a reliable gateway that inspires trust and delivers optimal performance.
A Small Business Guide to Understanding Cloud-Based Point of Sale (POS) Systems
Author – Keith Christy
‘A Small Business Guide to Understanding Cloud-Based Point of Sale (POS) Systems’ offers a comprehensive resource for business owners seeking to harness the power of cloud-based POS systems for driving growth and enhancing operational efficiency. The POS book, authored by Keith Christy, highlights the inherent advantages of cloud-based solutions, empowering business owners to manage their operations and generate revenue from anywhere in the world. With a focus on leveraging the right applications to optimize business performance, the book provides valuable insights into selecting the ideal POS system by outlining seven crucial questions to ask potential vendors. Additionally, it emphasizes the long-term benefits of cloud-based systems, showcasing how they can effectively engage customers even after they have left the premises and make informed decisions, save time, reduce costs, and unlock the full potential of their POS investment.
Payment Gateway Solutions: Everything You Need to Know
Author – Anirudh Kataria
An indispensable resource tailored for online business owners, ‘Payment Gateway Solutions: Everything You Need to Know,’ provides a comprehensive understanding of payment gateways. With beginners in mind, this book presents a detailed exploration of all essential aspects related to payment gateways. It acknowledges that not everyone possesses expertise in this domain and therefore, provides a concise yet comprehensive summary of payment gateway fundamentals. From core concepts to practical implementation strategies, the author, Anirudh Kataria, offers invaluable insights into the functioning of payment gateways and how they can effectively charge customers in their online businesses. With the knowledge acquired from this resource, readers can confidently navigate the intricacies of payment gateway solutions and make informed decisions for their enterprises.
High Risk Merchant Account & Payment Gateway Solutions
Author – Anirudh Kataria
Authored by renowned industry expert Anirudh Kataria, ‘High Risk Merchant Account & Payment Gateway Solutions’ is an invaluable resource that caters to new entrepreneurs embarking on their business ventures with utmost fidelity. The author intends to provide practical and valuable information to assist readers in comprehending various business strategies and their potential outcomes. This book aims to empower individuals and enhance their confidence in navigating the complexities of establishing a business by sharing personal insights and tricks. With a focus on learning and personal growth, the book comprehensively explains high-risk merchant account establishment and effective payment gateway solutions. By immersing themselves in this vast pool of knowledge, readers can acquire the necessary skills and understanding to overcome barriers and challenges along their entrepreneurial journey.
Payment Gateway Secrets
Author – Avinash Chandra
‘Payment Gateway Secrets’ is a comprehensive book written specifically for startups, small businesses, and brands seeking guidance in selecting the ideal payment gateway for their eCommerce stores. Acknowledging the challenges entrepreneurs face in making this critical decision, the author, Avinash Chandra, presents a thoughtfully curated list of the top 10 best online payment gateways in India. With a focus on providing valuable insights and recommendations, this book simplifies the process of choosing the most suitable payment gateway. Readers can gain a thorough understanding of their unique features, benefits, and applicability to various business needs. Regardless of whether readers are running startups, small businesses, or established brands, this resource empowers them to navigate the complex landscape of payment gateways and optimize the success of their eCommerce endeavors.
Proposed Gateway Architecture for an E-Payment System
Author – Ankush Khere, Mayur Patankar, and Klesh Shrirame
The book, ‘Proposed Gateway Architecture for an E-Payment System,’ offers a detailed overview of electronic Payment Gateway Architecture, addressing the requirements from both customers and merchants' perspectives. The book identifies the prevalent lack of trust in local online payment gateways due to security concerns and aims to provide a secure electronic payment system that fulfills all requirements while prioritizing security and privacy. The authors, Ankush Khere, Mayur Patankar, and Klesh Shrirame, designed and developed a Proposed Gateway Architecture for E-Payment System with multilevel packet security, instilling trust in customers. Furthermore, the book conducts a comparative evaluation of various e-payment systems available, analyzing their features, advantages, and disadvantages for customers, merchants, e-payment service providers, and financial institutions.
Payments Systems in the U.S. - Third Edition: A Guide for the Payments Professional
Author – Carol Coye Benson, Scott Loftesness, and Russ Jones
A definitive resource, ‘Payments Systems in the U.S. - Third Edition: A Guide for the Payments Professional,’ provides an insightful examination of the various payment systems operating within the United States. The authors, Carol Coye Benson, Scott Loftesness, and Russ Jones, delve into the inner workings of these systems, encompassing cards, checks, Automated Clearing House (ACH), wires, and cash, which facilitate the seamless movement of funds between consumers and enterprises. With the third edition featuring updated information on each system, an additional chapter on payments innovation, and a glossary of industry terminology, readers can stay abreast of the latest developments and enhance their expertise in navigating the dynamic landscape of payment systems in the United States.
The Payments Industry: The Complete Beginner's Guide to Payment Systems
Author – Nate Seidel
‘The Payments Industry: The Complete Beginner's Guide to Payment Systems’ serves as a fundamental resource that offers a detailed introduction to the realm of payment systems. With a focus on the electronic infrastructure enabling seamless money transfers between bank accounts, the author, Nate Seidel, explores the underlying hardware, software, and communication networks that form the backbone of these systems. The book encompasses a wide range of payment methods, including credit cards, debit cards, and digital wallets and elucidates the essential role played by payment systems as the 'plumbing' for financial transactions. This guide equips beginners with a solid foundation in understanding the payments industry, enabling them to navigate its complexities and make informed decisions in this ever-evolving landscape.
Payment Processes for Identity Federations: the SAML-based Payment Approach
Author – David J. Lutz
Authored by David J. Lutz, ‘Payment Processes for Identity Federations: the SAML-based Payment Approach’ is a definitive resource that provides a complete exploration of payment processes within identity federations, with a specific focus on the Security Assertion Markup Language (SAML)-based payment approach. This authoritative book delves into the unique challenges and considerations involved in integrating payment systems within the framework of identity federations. It also offers valuable insights into how businesses can leverage their existing identity federation infrastructure to enable seamless and secure payment transactions. With a strong emphasis on both the business implications and technical intricacies, this book serves as an indispensable reference for payment professionals, identity federation stakeholders, and individuals seeking a deeper understanding of the intersection between payment processes and identity federations.
Trusting Mobile Payment: How The Trust-Factor Forms the Mobile Payment Process
Author – Andrea Bauer
With extensive expertise and profound industry insights, Andrea Bauer presents a comprehensive exploration of the role of trust in the development and establishment of mobile payment services in the book: Trusting Mobile Payment: How The Trust-Factor Forms the Mobile Payment Process. Bauer delves into the complicated question of trust, examining its precise nature, functions within the realm of technical solutions, and the essential aspects and determinants relevant to mobile payment services. With meticulous analysis, the book offers valuable insights into the complex dynamics between trust and mobile payments, catering to the needs of businesses and stakeholders navigating the evolving landscape of mobile payment systems. It stands as an authoritative resource, equipping industry professionals and researchers with a comprehensive understanding of the interplay between trust and the mobile payment process.
Conclusion
Mastering payments is an essential endeavor for any business aiming for success in the digital era. Delving into the wealth of knowledge presented in the top 10 must-read point of sale books, individuals can acquire an all-around understanding of payment systems, optimize customer experiences, implement robust security measures, and stay abreast of emerging trends. These POS quick books offer distinct perspectives and practical strategies that can be directly applied to enhance growth, bolster security, and provide exceptional payment experiences within a business. With these invaluable resources in hand, individuals can embark on a transformative journey toward becoming experts in the field of payments.
Read More
POS Retail
Article | May 10, 2024
Savvy retailers partner with leading marketplace software providers to dominate the digital marketplace with unified retail. Read the article to unlock the ingredients of successful retailing.
Contents
1. Unified Retail Management: The Inducer of Selling Prowess
2. Multichannel Versus Unified Commerce in Retail
3. Unlocking Operational and POS Success with Unified Retailing
4. Top Companies Dealing in Unified Retailing Software
4.1 Tackle.io
4.2 Anchanto
4.3 Logicbroker
4.4 JungleWorks
4.5 Appscrip
4.6 NuORDER
4.7 CS-Cart
4.8 AppDirect
4.9 Convictional
4.10 Mirakl
5. Summing Up
1. Unified Retail Management: The Inducer of Selling Prowess
Unified retail management is a distinct approach to retailing that involves managing diverse retail operations, from inventory management to checkouts, through a single, integrated system. By ensuring personalized shopping experiences, offering impressive integration with POS systems and checkout options, and simplifying digital marketplace processes, the unified approach benefits B2B businesses in many ways, transforming them into true selling prowess.
Over 66% of all software spending in retail is now focused on the concept of unified commerce.
[Source: Research and Markets]
With the apparent shift toward unified retail management, businesses adopting this approach today hold a competitive edge in the market. A single, integrated system comprising marketplace optimization tools helps them streamline operations, enhance productivity, reduce manual work, and gain greater visibility into their activities.
2. Multichannel Versus Unified Commerce in Retail
Representing different strategies in the retail sector, both multichannel and unified retail management approaches aim to offer customers an exceptional shopping experience, enhancing loyalty and satisfaction. While multichannel retail management involves maintaining and managing diverse sales channels, a unified approach combines them to ensure a uniform customer experience across all touchpoints.
A prominent distinction between the two is their respective points of focus. Notably, the unified approach focuses on rendering consistent customer experiences, while the multichannel approach aims to ensure a harmonious appearance of the brand. Yet, unlike the complex infrastructure that the multichannel platform entails, a unified retail management software consolidates all retail operations on a single platform, overcoming operational inefficiencies and data inconsistencies that can emerge in the former approach. The simplicity of the unified software further ushers in the desired agility in operations and decision-making prowess. Significantly, with features like consolidated platforms and real-time data synchronization, which are hard to find in a multichannel platform, unified commerce software limits the chances of discrepancies and errors, elevating business growth and profits.
3. Unlocking Operational and POS Success with Unified Retailing
As customer expectations shift and the retail environment matures, businesses worldwide are increasingly implementing unified retail management for enhanced POS strategies and peak financial gains. This transition ensures that separate channels don’t usher in frustrations with inconsistencies in customer experiences. Importantly, with online marketplace optimization tools for unified retailing, B2B businesses further stand to bridge potential gaps, unlocking operational and POS excellence, marked by:
● High Operational Efficiency
Unified retail management systems streamline various retail operations, including merchandising, marketing, and customer relations, combining different aspects of retailing to reduce manual work and increase overall operational efficiency. It further improves inventory management and ensures that overstock situations at POS are averted.
● Process Simplification for Better Customer Experiences
Whether it is simplifying crucial processes such as easy returns or ensuring seamless transactions via faster checkout and payment options, unified retail management builds trust and loyalty among customers by rendering them hassle-free experiences across all digital marketplaces and touchpoints.
● Integrated POS and Effortless Checkouts
In a unified approach, efficient transaction processing is made possible by effortlessly integrating the POS system with inventory management. This allows real-time updates of inventory levels and integrated reporting for better decision-making. It also lets businesses add effective self-checkout options, encouraging higher purchases and seamless checkout experiences.
● Better Insights and Visibility
With unified retail management systems, retailers gain greater visibility into their operations, as data and analytics are centralized. This centralization enables them to optimize POS strategies and view real-time information on variables like sales performance, customer behaviors, and stock levels.
● Personalized Selling
Unified retail management systems easily consolidate customer data from different sources into a single, centralized database, allowing for personalized selling. They also enable B2B businesses to implement dynamic pricing, offer tailored recommendations at POS, and carry out targeted promotions based on such data, cultivating stronger customer relationships and overcoming inconsistencies.
Companies that grow faster drive 40 percent more of their revenue from personalization than their slow-growing counterparts.
[Source: McKinsey]
● Cost Saving
Despite the initial investment, a transition to unified retailing promises marketplace optimization tools, which increase cost efficiency, curtail manual errors, and reduce the costs associated with handling separate channels and systems.
● E-commerce Integration
Unified retail management software easily integrates with e-commerce platforms. It allows retailers to manage online storefronts, align data across different channels, and process online orders, ensuring smooth functioning and optimum profits.
● Omnichannel Capabilities
With a unified approach, retailers could further organize omnichannel marketing campaigns, providing consistent offers, pricing, and messages across multiple touchpoints. This would also ensure customers get personalized recommendations at POS and promotions, regardless of their chosen channel.
● A True Competitive Advantage
From enhanced flexibility and customer experience to robust security and supply chain resilience, the unified approach renders a true competitive advantage to retailers, enabling them to become industry leaders and grow their customer base effectively.
4. Top Companies Dealing in Unified Retailing Software
With business optimization at the core, leading marketplace software providers are empowering businesses to attain success with the unified retailing approach.
Here’s a list of the top companies that are rendering forward-looking unified retail solutions to businesses:
4.1 Tackle.io
Founded by industry veterans, Tackle.io is a unified retail software provider that aims to simplify B2B software retail processes. Considering the present-day cloud era, Tackle.io offers an impressive platform to businesses, rendering them high earnings potential from cloud marketplaces and allowing them to launch products quickly without wide-ranging engineering resources.
Offering a comprehensive Cloud GTM platform, Tackle.io aims to support various aspects of cloud-generated revenue for enterprise-level businesses, including co-selling and marketplace integration. It employs a data-driven approach to enhance customer satisfaction and increase profits. Significantly, its easy integration with hyperscale cloud ecosystems simplifies partner collaborations and automates co-selling workflows.
4.2 Anchanto
Facilitating online sales and shipping for retailers, brands, and logistics companies, Anchanto is a notable unified retail management software provider headquartered in Singapore. The company offers a comprehensive technology stack to businesses and streamlines their retail operations through solid integration capabilities, data analytics, post-purchase services, etc., enabling them to achieve operational excellence.
The company boasts advanced SaaS technology to offer retailers scalability, cost-effectiveness, and regular updates. Furthermore, with impressive integration with more than 150 POS systems, global marketplaces, ERPs, and web stores, Anchanto allows for real-time data access and enhanced decision-making. Correspondingly, it renders customized solutions to 3PL businesses and eliminates customers’ WISMO queries, ensuring high customer loyalty.
4.3 Logicbrocker
Logicbroker is a leading multi-vendor commerce solution provider that links trading partners seamlessly, regardless of their integration methods. Offering a wide range of products, the company helps retailers enhance their brand presence by fostering connections and managing operations. Predominantly, the solution provider serves mid-market and enterprise manufacturers and retailers in different industries, including consumer electronics, health and wellness, home improvement, etc.
The company’s distinct product onboarding center cuts down manual tasks, while its dropshipping solution helps retailers widen their product range without requiring additional warehousing space. Furthermore, with tools for more straightforward payment processing, split payments, dispute resolution, visibility, and control, the solution provider supports business development, ensuring security and regulatory compliance, including CCPA, SOC, and GDPR standards.
4.4 JungleWorks
JungleWorks is a notable unified retailing software provider that renders no-code solutions to businesses wishing to manage hyperlocal operations like on-demand delivery or home services. It offers various solutions for faultless on-demand operations of companies of all sizes, from establishing online marketplaces to facilitating transactions and managing logistics.
The company aims to help on-demand service providers foster enhanced customer engagement through personalized marketing campaigns and omnichannel capabilities. It streamlines fleet operations, ensuring robust vehicle tracking and monitoring of real-time driver activities. It also provides headless e-commerce solutions, enabling businesses to leverage limitless API-driven integrations and customization options.
4.5 Appscrip
Powering mobile-first business models, Appscrip is a technology solution provider that caters to diverse businesses such as social, on-demand, shopping, messaging, discovery, etc., facilitating their technology management and modernizing their businesses through augmented reality, IoT, and telematics. With scalable, aesthetically appealing mobile apps, the solution provider is helping retailers expand their businesses by focusing on their products and ensuring high customer satisfaction.
Correspondingly, the comprehensive solution provider offers end-to-end IT and development services to retailers, helping businesses through the whole product development cycle, from ideation to implementation. Furthermore, with its specialization in mobile-first models, dedicated POD teams, and impressive tech stack, it prioritizes user experiences, enabling businesses to launch their products rapidly, scale their businesses, and ensure high customer engagement through an intuitive interface.
4.6 NuORDER
Lightspeed, a leading B2B platform provider, offers the NuORDER solution to businesses, which carries the right ingredients for retailing success. The comprehensive NuORDER software promises users compelling features like integrated payment solutions and virtual showrooms, simplifying wholesale transactions for brands and retailers worldwide. Acquired by Lightspeed in 2021, the software further facilitates automated workflows and data-driven decisions for B2B selling with integrations with over 120 POS systems, ERP, and PLM. Moreover, through its impressive attributes, NuORDER streamlines retail operations, allowing retailers to optimize inventory allocation, view unified catalogs, and work with teams across diverse brands and stores.
The company’s strong suit lies in its ability to facilitate data-driven decision-making, allowing error reduction, enhanced control, and better business outcomes. With the platform’s easy compatibility with chain stores, department stores, and online retailers, NuORDER renders solutions for diverse retail environments, increasing order efficiency and fine-tuning range plans across all stores and departments.
4.7 CS-Cart
CS-Cart is a leading e-commerce software that provides businesses with a self-hosted multivendor solution. Its open-source architecture allows retailers to customize and scale their e-commerce websites and caters to SMEs and enterprises. The solution has distinct features like payment dependencies and vendor-to-admin payments, which renders an excellent POS experience.
Furthermore, the company offers tools for automating tasks, handling marketplace workflows, optimizing order processing and product management, and simplifying seller onboarding, which boost sales and augment retail operations. The company also provides easy integration with over 70 payment gateways and diverse payment options, implements comprehensive security measures, and ensures compliance with industry standards like GDPR and PCI DSS.
4.8 AppDirect
Headquartered in San Francisco, AppDirect is a cutting-edge B2B subscription commerce platform provider that connects technology advisors, businesses, and providers to simplify retail processes associated with technology solutions. Correspondingly, the company aims to help enterprises collaborate successfully and gain high efficiency in the B2B technology sector.
Notably, AppDirect's software offers multiple features to retailers, including a custom cloud marketplace, advanced merchandising tools, fast checkouts with diverse payment options, industry-specific solutions, and a catalog of over 300 pre-integrated SaaS and IaaS providers, which ensure tailored online marketplaces for businesses for enhanced customer experience and strong brand presence.
4.9 Convictional
Recognized as a leading modern dropship platform provider, Convictional helps established retailers launch new dropship, cross-selling, and marketplace programs. With advanced tools for marketplace dominance, robust vendor management, and integration capabilities, it allows retailers to onboard and dropship with various brands, ensuring quicker assortment growth, limited onboarding time, and increased online sales.
Convictional further allows retailers to expand their product range quickly without manual efforts and ensure smart decisions through data-driven insights. The company’s software boasts impressive collaboration tools, encouraging transparency and establishing a win-win situation for retailers and suppliers. Its impressive attributes also include automated payouts with flexible payment options, making for smooth invoicing and greater customer convenience.
4.10 Mirakl
Founded in 2012, Mirakl is a leading technology partner promising digital growth to businesses worldwide through its innovative features. The company offers unmatched expertise and assistance to retailers through its comprehensive solutions for all operations, from implementation to development. With the ability to manage millions of API calls, SKUs, and stock updates, Mirakl promises retailers seamless digital business advancements and optimum profits.
The company further boasts an impressive retail media experience, enabling businesses to monetize their platforms through targeted advertising. From launching platform businesses to maximizing product ranges, Mirakl effectively empowers enterprises to enhance their digital presence through impressive marketplace and dropship solutions. It also renders tailored solutions to industry-specific retailers, including fashion, grocery, health and beauty, and so on.
5. Summing Up
Unified retail management promises B2B businesses the ability to outperform competitors in the market, serving as a driving force behind enhanced selling competencies. From ensuring excellent customer experiences to streamlining operations and enabling data-driven decision-making, the marketplace software platform for unified retail empowers businesses by increasing their efficiencies, reducing costs, and helping them meet their business goals. Importantly, with the retail sector quickly transforming, companies investing in unified retail management software firmly set themselves up for sustained growth and business excellence in the digital marketplace.
Read More