Discover What Shoppers Have to Say About Your Online Checkout Process

| August 2, 2018

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Shopping online can, and should be, a great experience. It provides consumers with the luxury of not having to leave their house and having their item of choice delivered straight to their doorstep. But some eCommerce retailers don’t make the online shopping experience an easy one for consumers, which causes shoppers to abandon their online carts, head to a competitor and never look back. Our recent survey examined the most frustrating aspects at the most critical stage of the funnel shared by both mobile and desktop shoppers – the checkout page. The 1,300 online shoppers who were surveyed called out the elements they feel made for a great online shopping experience, and over 75 percent cited the importance of an easy checkout process. With consumers busier than ever, eCommerce businesses must eliminate any reason that could cause shoppers to abandon their carts. Why do all the work of getting them to the finish line just to see a sale go to a competitor due to an overly complicated or distracting checkout process? In order to convert browsers to buyers, let’s examine four primary aspects of the checkout process that must be optimized to avoid cart abandonment.

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