Direct Mail benefits to eCommerce retailers by Candy Geoffroy

| June 4, 2019

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Candy Geoffroy shares her knowledge about the advantages of Direct marketing for eCommerce retailers and how Asendia can help them.

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Onlineshoes.com

Established in 1996, OnlineShoes.com is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. OnlineShoes.com offers the latest high quality footwear for men, women and kids in over 240,000 shoe and apparel choices from over 200 name brands, as well as a wide selection of bags, athletic apparel and accessories. For work or play, from rugged to refined, there's something for everyone. Customers are entitled to a 110 percent price guarantee, 365-day return policy, plus free shipping and exchanges on most orders.

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As a business owner, utilizing technology may seem challenging or unnecessary, especially if you have been running your business without it for the last few years. There’s nothing wrong with doing business the old-fashioned way, but the time will come when you will need to embrace technology to remain competitive in your industry. But with all the apps and software available for small-to-medium businesses, which one should you prioritize?

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How is coronavirus impacting the retail industry?

Article | March 19, 2020

Primark is one of the latest retailers to announce the temporary closure of some of its stores, in a bid to help stop the spread of coronavirus. It has closed outlets in Italy, France, Spain, and Austria (where 30% of its revenue is generated), while its UK and Northern Ireland stores at the time of publication at least remain (perhaps controversially) open. Primark is certainly not the only one to take this kind of action. Global retailers including Glossier, Nike, Urban Outfitters, and Patagonia have all indefinitely shut their stores, purely to help prevent further outbreak. In the majority of cases, employees are being paid for lost shifts. At the same time, retailers have also updated working policies to help ease the strain on staff. Starbucks, for example, has announced that it is implementing ‘catastrophe pay’ to US employees, meaning that it will now pay staff for up to 14 days if they have been diagnosed or in close contact with someone who has coronavirus.

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What the coronavirus means for DTC brands

Article | April 2, 2020

In the past several weeks, over 100 retailers both legacy and DTC have temporarily shuttered their doors or reduced hours to help stop the spread of the coronavirus. For digitally native brands, which operate few stores relative to more traditional players, the move to operating exclusively online, in theory, should have come with little disruption to business. But that hasn't been the case. Online spending at ThirdLove during the week of March 16 fell 39% week over week, while Poshmark fell 30% and StitchFix fell 9% during that same period, according to Edison Trends data shared with Retail Dive. As a whole, direct-to-consumer brand week-over-week spending fell 7% on average between March 2 and March 22. Comparatively, the average week-over-week increase for these brands from Jan. 6 to March 1 was 1%, according to the data.

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Square, Xero enhance integration and point-of-sale features

Article | February 14, 2020

If you’re a Xero subscriber using Square, you know how great these two solutions are. We’ve listened to your feedback and are working to make sure they’re even better when combined. Today, we’re delighted to announce we’ve enhanced the Xero-Square integration for Australian users, and we’re working to bring these improvements to other regions soon. You’ll see several new features.

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Spotlight

Onlineshoes.com

Established in 1996, OnlineShoes.com is the nation's first online shoe retailer. With a history that began decades ago in a family-owned corner shoe store, the company is committed to delivering exceptional value and service. OnlineShoes.com offers the latest high quality footwear for men, women and kids in over 240,000 shoe and apparel choices from over 200 name brands, as well as a wide selection of bags, athletic apparel and accessories. For work or play, from rugged to refined, there's something for everyone. Customers are entitled to a 110 percent price guarantee, 365-day return policy, plus free shipping and exchanges on most orders.

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