Digital Trends in Retail 2018 insights from Adobe and Econsultancy

| July 26, 2018

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We asked over 600 leaders in retail what they believe will be trending in digital marketing this year and the results are in. Read the full report: https://adobe.ly/2zZkbt8

Spotlight

Liferay, Inc

Liferay makes software that helps companies create digital experiences on web, mobile and connected devices. Our platform is open source, which makes it more reliable, innovative and secure. We try to leave a positive mark on the world through business and technology. Hundreds of organizations in financial services, healthcare, government, insurance, retail, manufacturing and multiple other industries use Liferay.

OTHER ARTICLES

How Art Van went from a retail juggernaut to a house afire

Article | March 8, 2020

The Warren-based retailer's sudden announcement that it would wind down operations comes only three years after its late founder, Art Van Elslander, sold the company to a Boston-based private equity firm, Thomas H. Lee Partners LP, in an estimated $550 million deal. How did a seemingly healthy, valuable and beloved company go so wrong so fast? After its 2017 acquisition, Thomas H. Lee set an aggressive strategy to open 200 more stores and double revenue to $2 billion by 2020. But being saddled with roughly $400 million in debt and no financial cushion to respond to the disruption of changing furniture habits left Art Van's business model sitting on a tinderbox. Management missteps were all the fuel needed to burn the house down.

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How Retailers Can Engage Consumers with Creative Licensing

Article | March 5, 2020

Consumer has become discerning, ultimately asking more from a brand and ensuring everything from value, quality, convenience and eco-consciousness is catered for. This places a strain on bricks-and-mortar retail to provide a unique experience and a reason for buyers to log-off and leave the house. Julia Redman, founder, Buyers Eye, offers an insight into how to clear market confusion and differentiate brands. “The trend for buying less, but buying better, has the potential to completely change how we shop,” says Julia Redman. “GenZ and millennial consumers are very aware of the impact we are having on our environment and eventually this will signal an end to the era of ‘pile it high, sell it cheap’ fast fashion. Price will eventually cease to be the most important part of the value equation, with quality and sustainability becoming more critical factors in the customer decision making process.

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Don’t get left on the shelf in the ecommerce evolution

Article | March 26, 2020

Manufacturers are facing a retail armageddon and need to find new ways of driving sales direct or squeezing as much as possible through the ecommerce platforms of their partners. Pivoting to a DTC business is not a quick fix and for many brands, their own ecommerce sites are just not fit for purpose or the budgets are not available to drive the qualified traffic through to purchase. That inevitably leaves a greater focus on driving sales through third party ecommerce sites. The ecommerce penetration rates vary massively from sector to sector and while they have been growing strongly, they have to date made up a relatively small percentage of online sales. Traditional retail still contributes significantly to the bulk of all purchases.

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How does Technology help in Business Growth?

Article | February 12, 2021

For every business leader, growth is the key goal. No matter what the size of the business one leads, their strategies revolve around the overall growth of the company. However, the main challenge that they had to face is to gain the lead most cost-effectively and feasibly. Nowadays, businesses are utilizing technology to integrate, automate or redesign their process operations. It has helped them in acquiring streamlined processes, minimal cost, and enhanced production. But how technology can help in strategizing for business growth? Here, the digital transformation of the business is the force driving success and growth. So let’s understand what is needed to gain exceptional results. Cloud Computing & Business Cloud computing has been around for a long time now. It can not only increase efficiency but also offers better security and fast process operation. To make it highly effective and enjoy its full benefits, it’s important to take help from an experienced team. Also, businesses can choose from the wide range of cloud service providers available in the market according to the requirements. Applications Honestly, the number of smartphone users has increased in recent years. So to make the product and services reachable to a larger range of customers, organizations need to hire developers and develop web or mobile apps that are responsive and user friendly. It is the best way for gaining success in any business. Social Media Social media like Instagram, Facebook, Linked In, Twitter, etc. have changed the way people interact with each other and brands. It makes the social media platform a gold mine for businesses. All that an enterprise needs to do is create a business profile and start targeting the potential customers while connecting and engaging with them. It helps in increasing attracting, offering, and sharing products or services with the audience. Big Data Analytics The last and most important factor in any business growth is data. The growth strategy of a business should be supported by relevant and valid data. To use data effectively, business leaders need to learn the way to collect data around the internet and analyze it for achieving valuable insights. With the right data in the pocket, companies can easily adapt powerful strategies, approaches, and plans instantly to give an unbeatable boost to their business. Conclusion Undoubtedly, technology gives a high potential for strategizing foremost business plans. But, the entire process of digitizing business will take time. However, by listening to the customer and identifying the right tools, businesses can enjoy digital value. All that organizations need to do is keep themselves updated with new technology tools and trends that can highly impact the business growth.

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Spotlight

Liferay, Inc

Liferay makes software that helps companies create digital experiences on web, mobile and connected devices. Our platform is open source, which makes it more reliable, innovative and secure. We try to leave a positive mark on the world through business and technology. Hundreds of organizations in financial services, healthcare, government, insurance, retail, manufacturing and multiple other industries use Liferay.

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