Digital technology drives customer insights for brick-and-mortar retailers

WILL KELLY | April 25, 2018

article image
Embracing the digital consumer through technology is a must for retailers in today’s economy. A savvy retailer with a mobile app and voice technology can leverage customer insights to drive new sales and improve loyalty programs to enhance customer engagement. Shoppers often reach for their mobile phone first, whether it’s to research a product or to make a purchase outright. In fact, App Annie said that in Q1 of 2018, consumer spending on apps jumped 22 percent from a year earlier, reaching $18.4 billion worldwide. This was driven by growth in music and audio, health and fitness and game categories. Embracing the digital consumer is clearly critical for retailers. Here are some ways to improve the relationship between retail operations and customers: Mobile retail apps are now beating out mobile websites, according to a recent report by Criteo. It shows that retailers in North America that have both a mobile website and a mobile app generate 67 percent of their sales from mobile apps.

Spotlight

ACCEL HUMAN RESOURCE CONSULTANTS

Accel Human Resource Consultants has been offering HR consulting and recruitment solutions in UAE and abroad for the past 12 years. We have successfully placed over 2000+ candidates in more than 15 countries worldwide including Philippines, India, Congo, Kenya, Nigeria, Spain, Egypt, Afghanistan, Singapore & Malaysia. We provide HR consulting focused on best HR practices to over 500+ global clients in various sectors such as travel and tourism, construction, pharma, hospital, retail, media, marketing, e-commerce, hospitality, logistics, consulting, engineering, and manufacturing.

OTHER ARTICLES

How PWAs Empower Retailers to Exceed Customer Expectations

Article | March 4, 2020

If you can blink twice before a retail website or app loads, it’s likely that brand is losing potential customers in those seemingly fleeting moments. According to Google data, mobile page speeds take an average of 15 seconds to load. That number could have serious consequences when you consider that Akamai’s The State of Online Retail Performance study found 53 percent of mobile site visitors leave a page if it takes longer than three seconds to load. For retailers, a one-second delay in mobile load times can impact conversion rates by up to 20 percent. The longer the load time, the higher the bounce rate, and the less time a shopper will spend on a retailer’s website and/or app. This means retailers are losing the opportunity to expose shoppers to more merchandise and ultimately convert those visitors into buyers.

Read More

Former Amazon exec on the state of retail e-commerce

Article | March 4, 2020

The e-commerce retail environment is only getting more competitive thanks to digital and increasing mobile retail innovations. And while Amazon reins supreme, and often cited as the one to beat in e-commerce, the mega omnichannel player's marketplace can be a prime opportunity for online retailers big and small, brand name or no name. To get insight on what retailers should be doing and not doing in e-commerce to attract customers and drive business we reached out to James Thomson, who headed up Amazon Services for years and runs a summit/education conference for large Amazon sellers. He's also a partner in Buy Box Experts, an agency supporting brands that sell online.

Read More

Walmart will cut store hours starting Sunday to give workers time to restock

Article | March 4, 2020

Walmart Inc., the biggest U.S. retailer, will cut its store operating hours starting Sunday to give its workers time to restock shelves as the coronavirus outbreak intensifies. The pandemic is prompting Americans to buy more groceries and other daily necessities, often emptying shelves in anticipation of an extended period of so-called social distancing or self-isolation. The number of confirmed Covid-19 cases globally has risen to almost 152,000, with deaths nearing 5,700. “I don’t think any of us have been through an experience like this,” Dacona Smith, Walmart’s U.S. executive vice president and chief operating officer, said in a statement, adding that the change is to ensure “associates are able to stock the products” that are in demand. Stores and neighborhood markets some operating as long as 24 hours a day will open from 6 a.m. to 11 p.m., while those with shorter hours will retain their existing schedules, the Bentonville, Ark.-based company said.

Read More

What the coronavirus means for DTC brands

Article | March 4, 2020

In the past several weeks, over 100 retailers both legacy and DTC have temporarily shuttered their doors or reduced hours to help stop the spread of the coronavirus. For digitally native brands, which operate few stores relative to more traditional players, the move to operating exclusively online, in theory, should have come with little disruption to business. But that hasn't been the case. Online spending at ThirdLove during the week of March 16 fell 39% week over week, while Poshmark fell 30% and StitchFix fell 9% during that same period, according to Edison Trends data shared with Retail Dive. As a whole, direct-to-consumer brand week-over-week spending fell 7% on average between March 2 and March 22. Comparatively, the average week-over-week increase for these brands from Jan. 6 to March 1 was 1%, according to the data.

Read More

Spotlight

ACCEL HUMAN RESOURCE CONSULTANTS

Accel Human Resource Consultants has been offering HR consulting and recruitment solutions in UAE and abroad for the past 12 years. We have successfully placed over 2000+ candidates in more than 15 countries worldwide including Philippines, India, Congo, Kenya, Nigeria, Spain, Egypt, Afghanistan, Singapore & Malaysia. We provide HR consulting focused on best HR practices to over 500+ global clients in various sectors such as travel and tourism, construction, pharma, hospital, retail, media, marketing, e-commerce, hospitality, logistics, consulting, engineering, and manufacturing.

Events