Digital technology drives customer insights for brick-and-mortar retailers

WILL KELLY | April 25, 2018

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Embracing the digital consumer through technology is a must for retailers in today’s economy. A savvy retailer with a mobile app and voice technology can leverage customer insights to drive new sales and improve loyalty programs to enhance customer engagement. Shoppers often reach for their mobile phone first, whether it’s to research a product or to make a purchase outright. In fact, App Annie said that in Q1 of 2018, consumer spending on apps jumped 22 percent from a year earlier, reaching $18.4 billion worldwide. This was driven by growth in music and audio, health and fitness and game categories. Embracing the digital consumer is clearly critical for retailers. Here are some ways to improve the relationship between retail operations and customers: Mobile retail apps are now beating out mobile websites, according to a recent report by Criteo. It shows that retailers in North America that have both a mobile website and a mobile app generate 67 percent of their sales from mobile apps.

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Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

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