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Digital Disruption Retail Infographic
| May 1, 2017
Powerful marketing has never been more important to break through the noise and reach your customers. MarketPro connects today's leading businesses with top experts in marketing, digital, creative and communications.
Article | April 8, 2020
E-commerce platforms are no longer secondary to that of brick-and-mortar stores. In fact, having an e-commerce platform is crucial to ensure business success today. The numbers don’t lie. Global retail e-commerce sales totaled over $3.5 billion in 2019. The value of the market is rising year on year. Running an online store can be a lucrative exercise if you get the vital processes correct. One such process is your inventory management. At heart, e-commerce is simple. You showcase a range of products online, customers find and buy what they want, and then you deliver. What’s critical, then, is that you have the items you advertise and can get them where they need to go. That’s why getting your inventory management right is essential.
“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.
Despite strong demand for basic foods like dairy products amid the coronavirus pandemic, the milk supply chain has seen a host of disruptions that are preventing dairy farmers from getting their products to market. Mass closures of restaurants and schools have forced a sudden shift from those wholesale food-service markets to retail grocery stores, creating logistical and packaging nightmares for plants processing milk, butter and cheese. Trucking companies that haul dairy products are scrambling to get enough drivers as some who fear the virus have stopped working. And sales to major dairy export markets have dried up as the food-service sector largely shuts down globally.
The e-commerce retail environment is only getting more competitive thanks to digital and increasing mobile retail innovations. And while Amazon reins supreme, and often cited as the one to beat in e-commerce, the mega omnichannel player's marketplace can be a prime opportunity for online retailers big and small, brand name or no name. To get insight on what retailers should be doing and not doing in e-commerce to attract customers and drive business we reached out to James Thomson, who headed up Amazon Services for years and runs a summit/education conference for large Amazon sellers. He's also a partner in Buy Box Experts, an agency supporting brands that sell online.
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