Digital Disruption Retail

| February 2, 2018

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The Roadmap to Becoming a Digital Retail Business. How to take advantage of the opportunities, differential your business, and become the next disrupler in your industry. Retailers with a defined digital roadmap are best positioned to capitalize on the digital opportunity ahead.

Spotlight

Bluemercury

Bluemercury is the nation’s largest and fastest growing luxury beauty products and spa retail chain. An entrepreneurial company founded to revolutionize the purchase of cosmetics, our focus is on the needs of our clients. Bluemercury offers a thoughtfully curated selection of luxury brands in a neighborhood store environment where expertly trained staff provide personalized product advice and targeted spa services. Now in its 18th year, Bluemercury is aggressively expanding its store footprint, ecommerce operations and brand portfolio.

OTHER ARTICLES

Grow your retail business with new customer trends

Article | April 7, 2020

Retailers know how important it is to drive customer engagement a business's success depends on customer retention, growth and ultimately sales. As an entrepreneur and the owner of retail jewelry brand Blossom Box Jewelry, I understand first-hand how important and often difficult it is to develop sales and marketing plans and strategies that will resonate with a target audience and provide a competitive advantage over other brands. With markets becoming increasingly saturated, it's crucial to create key differentiators for a business to remain successful. Throughout the year, I track customer e-commerce trends and online purchasing habits to identify ways to reach my customer base more effectively. That's the key to turning site browsers into paying customers: reaching shoppers the way they want to be reached, adapting business strategies to fit their needs, learning from their behaviors, and ultimately forming meaningful connections.

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SEE WHO IS SPEAKING AT MPC20!

Article | July 16, 2020

This year, we’ve rounded up an incredible lineup of industry experts to share their knowledge about the latest FinTech technologies, innovations, and trends for our now virtual MPC20. Our generous sponsors are covering your ticket in full—a $599 expense. If you haven’t locked down your seat yet, you can do so here using the code VICTORY2020 for your complimentary discount: As a guest, you can expect the same quality content as years past, now with virtual perks such as an exclusive digital wallet, gift cards, attendee rewards, and more. We’ll cover key topics including the post-COVID consumer journey, the COVID-19 impact on payments, the 5G future, and other relevant topics.

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Yotpo Extends Its eCommerce Marketing Platform with Retail Syndication

Article | February 29, 2020

Today, Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world’s largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo’s data-driven eCommerce marketing platform combined with the broad reach of the Bazaarvoice Network demonstrates the value of Yotpo’s best-in-class solution for the world’s most cutting-edge brands. With this agreement, eCommerce marketers can continue to leverage Yotpo’s end-to-end platform to grow their direct-to-consumer (D2C) channel while accelerating third-party sales in parallel by syndicating their customer reviews, ratings, and visual content to the network’s 1,900 global retail sites.

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How the coronavirus and retail closures are accelerating the rise of Amazon

Article | April 19, 2020

Under orders to stay home, millions of Americans have turned to online marketplaces like Amazon to order much-needed essentials like toilet paper, food, hand sanitizer and cold medicine. In lieu of neighborhood supermarkets, consumers are relying on online grocery delivery services like Amazon Fresh, resulting in a cascade of delays and out-of-stock notices amid the unexpected rise in demand. Amazon has hired more than 100,000 new warehouse and delivery workers since March to help manage the surge in orders, and it’s planning to bring on 75,000 more workers. The unprecedented demand has propelled shares of Amazon to fresh highs. The stock hit an all-time high on April 16 and is up more than 28% for the year, compared with an 11% decline for the S&P 500. Investors have flocked to Amazon and other stay-at-home stocks like Netflix and Zoom in recent months, as consumers have come to depend on their services amid the lockdown.

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Spotlight

Bluemercury

Bluemercury is the nation’s largest and fastest growing luxury beauty products and spa retail chain. An entrepreneurial company founded to revolutionize the purchase of cosmetics, our focus is on the needs of our clients. Bluemercury offers a thoughtfully curated selection of luxury brands in a neighborhood store environment where expertly trained staff provide personalized product advice and targeted spa services. Now in its 18th year, Bluemercury is aggressively expanding its store footprint, ecommerce operations and brand portfolio.

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