Digital Commerce in Retail: Mass Distribution and Acceptance of Mobile Couponing

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Across the world, merchants and brands use offers and coupons to engage new and existing customers. They increasingly want to be able to distribute digital offers that can be accepted efficiently and securely using smartphones and tablets. Consumers are less likely to forget mobile coupons and are more likely to redeem them. Moreover, mobile coupons, supported by loyalty programmes, could make it much easier for merchants and brands to capture the data they need to build a closer relationship with consumers, offer a tailored experience and fully measure the effectiveness of campaigns.

Spotlight

AutoZone

AutoZone is the nation's leading retailer and a leading distributor of automotive replacement parts and accessories with more than 6,000 stores in the US, Mexico, Brazil and Puerto Rico. Each store carries an extensive line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured hard parts, maintenance items and accessories.

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Retail technology innovation hub

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Amazon could win big in the post-coronavirus retail economy

Article | April 6, 2020

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Clorox responds to gouging on amazon, turns off ads as cleaning wipes run low

Article | April 6, 2020

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Amazon Go Grocery Opens Largest Contactless Retail Store in Seattle

Article | April 6, 2020

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Spotlight

AutoZone

AutoZone is the nation's leading retailer and a leading distributor of automotive replacement parts and accessories with more than 6,000 stores in the US, Mexico, Brazil and Puerto Rico. Each store carries an extensive line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured hard parts, maintenance items and accessories.

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