Design brands adjust their retail strategy to consumers’ personalities

| December 5, 2017

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The luxury market is one of the most rapidly expanding industries around the world. Despite the financial crisis in 2008, the market for personal luxury goods has grown three times in size over the last 20 years. The industry has undergone, over the last decade, two major changes that have reshuffled the luxury landscape. First, there has been an evolution in terms of consumer demand and preferences. Luxury consumers differ widely in accordance with their values and need to display status. Researchers classify luxury products as of several branding styles, where each is appealing to a specific type of consumer.

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Spotlight

ExpertVoice

As the buying journey evolves, consumers are looking for advice on what to buy from someone they trust. More than 500 brands partner with ExpertVoice to scale credible product recommendations from 1,000,000+ verified experts. These experts - retail sales associates and industry professionals - join the ExpertVoice community to gain detailed knowledge and first-hand experiences with products so they can make authentic recommendations online and offline. These experts are sharing millions of recommendations every week; and consumers are listening.

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