Department stores reinvent themselves for a new retail age

| December 8, 2017

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Many well-known department stores are facing challenges from the continuing uptick of online shopping, as well as competition from the bricks-and-mortar boutiques and discount retailers that are drawing an evolving generation of shoppers. “Department stores are in a real state of flux in the U.S.,” says James Cook, Americas Director of Retail Research at JLL. “There’s a less-than-hip perception of department stores today, while shopper preference is turning to smaller, specialty boutiques that can allow more opportunity for expressing individuality. Midline department stores – especially those that expanded broadly – are finding they’ve got too much square footage.”

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Shopping Eldorado

Shopping Eldorado was inaugurated in September 1981, the third mall in São Paulo. Since then it has been making investments to offer a pleasant environment and varied options to its clients. Its location in the West Zone, a region with one of the highest rates of purchasing power in the country.

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