Decoding the top 4 retail trends and how they stack up for the Indian market

VIVEK PURI | January 22, 2019

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Today, disruption in the retail industry is all-pervasive. As retailers struggle to differentiate themselves in the marketplace, retail success is measured on a brand-new metric – customer experience per square foot. Over the next decade, this success will be driven by several factors: a deep understanding of and connection to the empowered customer; the retailers’ ability to adopt disruptive technologies and business models – both offline and online; and establishing future-ready capabilities. According to a study, retail and consumer packaged goods (CPG) organisations will unlock $2.95 trillion in business value by 2026. Hence, it pays to keep an eye on the retail trends. As per a recent World Economic Forum study, by 2026, e-commerce penetration will grow by more than 4X – from 10 percent to over 40 percent. Therefore, retailers should start re-imagining their businesses fundamentally from organisation and technology standpoints. This significant increase in the digital channel mix demands a different organisation in terms of structure, culture, talent and ways of working. From a technology perspective, retailers need to transform and scale their existing ecosystems to handle this growing volume across customer touch points.

Spotlight

Visionworks of America

Visionworks has been a retailer that cares deeply about providing fashionable, quality eyewear and comprehensive eye examinations to every customer that comes to find their perfect vision and perfect frame. Headquartered in San Antonio, Texas, Visionworks is one of the largest retail optical chains in the U.S., operating 733 locations in 40 states and the District of Columbia.

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Spotlight

Visionworks of America

Visionworks has been a retailer that cares deeply about providing fashionable, quality eyewear and comprehensive eye examinations to every customer that comes to find their perfect vision and perfect frame. Headquartered in San Antonio, Texas, Visionworks is one of the largest retail optical chains in the U.S., operating 733 locations in 40 states and the District of Columbia.

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