Decathlon To Open First First Full-Scale Store In U.S.

| September 5, 2018

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Decathlon, the largest sporting goods retailer, announced plans to open the company’s first major store in the Bay Area. Located at 3938 Horton Street in the East Bay Bridge shopping center in Emeryville, CA, the 47,000-square-foot store is scheduled to open in spring 2019. Decathlon also announced the launch of its national e-commerce platform; since August 1, the full range of products are now available nationwide. Formerly a Toys R Us, the first full-scale Decathlon store in the U.S. will feature ample parking and provide easy accessibility for Bay Area residents. The Emeryville location is situated at the intersection of three major interstates: I-80, I-880 and I-580, an area shared by other major retailers including Ikea, Target, Best Buy and Home Depot. “Our future store in Emeryville will feature over 100 different sports and allow our customers to find everything they need to ‘get in the game’ in one stop, with plenty of opportunities to discover and try out new sports,” said Decathlon USA’s Chief Executive Officer Michel d’Humières. “Through this fun, interactive retail center, we are working to build a community around Decathlon in the Bay Area similar to what we’ve accomplished abroad.”

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