DAYMOND JOHN ON THE HUSTLE IT TAKES TO SUCCEED

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In the early 1990s, you might have found Daymond John selling FUBU T-shirts on the corner outside the Javits Convention Center in New York City. Now, he is a keynote speaker inside the building at the Student Program at Retail’s Big Show, sharing business lessons with college students seeking a career in the retail industry. John spoke to a room full of transfixed students about how he started FUBU by selling T-shirts on the street while he worked at Red Lobster. “Don’t quit your day job,” he advised, explaining how his job as a waiter allowed him to pay the bills and how starting small lets an entrepreneur make what he calls “affordable mistakes.” Daymond worked at Red Lobster for five years while he continued growing FUBU at night and in the mornings before his evening shifts. “I just decided to sleep less,” he said.

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