Customer Experience: 5 retail graphics must dos to spark an offline-retail resurrection

ADITYA KATHOTIA | March 25, 2019

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“Need to shop? – Let’s Amazon it” – This appears to be the modern day consensus among shoppers across different age categories, and rightly so. There is no denying the marvel that online shopping is today. It’s time-effective, cost-effective, and above all convenient. One must admit that off late, Brick-and-Mortar has lost its’ mojo. However, it would be improper to call them dead. Now the question is, ‘can brick-and-mortar retailers compete with E-commerce stores?’ Ask me and I will tell you that they have the potential of a mighty resurrection. Out of everything that online shopping brings to the table, there is one aspect that it lags behind on – customer experience. You have to understand that shopping and buying are two different things. Buying sounds transactional. Shopping sounds experiential. It won’t exactly be a crime to say that online shopping is predominantly transactional in nature.

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