Creating measurable touchpoints for experiential retail

| March 30, 2018

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Despite the recent drive to create better in-store experiences for customers, experiential retail is still behind on one major marketing aspect: measurement. Most experiential marketing reporting has been culled from event attendees  questionnaires, redemption rates, email opt-ins, etc. It's been very analog in a way. There is a growing need for increased immersive touchpoints as part of the user experience so marketers have more data points to collect and synthesize. In addition, brands want to know how the experience impacts the buying cycle 30, 60, 90 days down the road. Marketers need to identify the best strategies and technologies (and what ultimately fits their brand) that can lift this data and apply it to the customer experience. That’s the only way that in-store experiences are going to get better.

Spotlight

Service Corporation International

Service Corporation International (NYSE:SCI), headquartered in Houston, Texas, is North America’s leading provider of death care products and services. As of September 30, 2016, SCI operates 1,531 funeral service locations and 471 cemeteries (including 262 combination locations), which are geographically diversified across 45 states, eight Canadian provinces, the District of Columbia, and Puerto Rico.

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Spotlight

Service Corporation International

Service Corporation International (NYSE:SCI), headquartered in Houston, Texas, is North America’s leading provider of death care products and services. As of September 30, 2016, SCI operates 1,531 funeral service locations and 471 cemeteries (including 262 combination locations), which are geographically diversified across 45 states, eight Canadian provinces, the District of Columbia, and Puerto Rico.

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