POS Solutions
Article | March 18, 2024
Top e-commerce marketing tools help companies provide frictionless shopping experiences to their customers. Discover how leading e-commerce platforms help companies spur inimitable success and ROI.
Contents
1. The Strategic Relevance of E-commerce Platforms
2. Prominent Trends in E-commerce Platform Development
3. Top E-Commerce Tools Driving Operational Efficiency and Growth
3.1 FastSpring
3.2 X-Cart
3.3 Emporix
3.4 Elastic Path
3.5 Kibo Commerce
3.6 Cleverbridge
3.7 Vendasta
3.8 BetterCommerce
3.9 CommentSold
3.10 Virto Commerce
4. In a Nutshell
1. The Strategic Relevance of E-commerce Platforms
Today's leading e-commerce platforms offer remarkable perks like business expansion, unmatched personalization, and data insights, holding immense strategic relevance for businesses worldwide. The inclination toward digitizing commercial operations has further intensified with varied environmental, economic, or social factors that induce consumers and clients to engage in online shopping and interactions from the comfort of their homes. Leveraging these platforms, firms successfully offer their customers exceptional product varieties, ease of return, and exciting discount offers, elevating their brand image and user satisfaction.
Moreover, as essential tools guaranteeing operational excellence, e-commerce platforms are helping businesses optimize their sales performance, providing them with a solid online presence and streamlined purchase processes. With crucial consumer behavior insights, these tools empower companies to fine-tune their product offerings,marketing pursuits, POS techniques, and other strategies. Therefore, investing in the best e-commerce tools and implementing a well-thought-out internet commerce strategy have become imperative for companies to thrive in the digital marketplace and address the shifting consumer demands.
2. Prominent Trends in E-commerce Platform Development
Emerging e-commerce platform development trends are optimizing business processes to ensure the best customer experiences.
Here’s a glimpse at the prominent trends gaining momentum among e-commerce businesses:
Preference for Personalization
With the effective implementation of advanced AI technologies and data analytics for marketing enhancement, e-commerce platforms today are affording businesses impressive customization abilities, including personalized product offerings and marketing messages, which secure greater customer satisfaction.
The Surge in Mobile Commerce
Mobile commerce has become another notable trend in e-commerce platform development, accounting for a considerable part of retail e-commerce sales. Likewise, many e-commerce websites are establishing dedicated mobile apps to offer an easy shopping experience to users across different devices, elevating conversions and brand image.
Subscription-based Offerings
Subscription services have become more influential in the digital business arena, for they foster customer loyalty toward a brand and ensure long-term relationships with them. Providing consumers with repeated services or product deliveries, these offerings secure a steady revenue stream and help companies engage in sound financial planning due to income predictability.
APIs for an Omnipresent Business
The present era of e-commerce is especially marked by API-led omnichannel integrations, which facilitate easy data exchange and communication between systems. By simplifying order management, enabling personalized experiences, and unifying data access, APIs help businesses offer seamless shopping experiences to customers across digital touchpoints.
Augmentation of Shopping Experiences with AR and VR
Today, businesses are more inclined to explore AR and VR technologies because of their ability to provide immersive shopping experiences. From enhancing customer engagement to limiting cart abandonments, such technologies have, therefore, emerged as essential stimulants of sales and revenue growth.
Scaling with Headless Commerce
Often called the future of digital commerce, headless technology has become a favorite among e-commerce businesses. As the technology provides greater flexibility and scaling, enterprises are increasingly integrating with headless setups, benefitting from limitless personalization and advanced tools.
The Growth of Voice and Social Commerce
Voice commerce helps businesses offer hands-free shopping experiences to their customers, elevating checkout processes and decreasing cart abandonment. Likewise, social commerce is gaining traction, owing to the employment of social media platforms as search engines. E-commerce platforms, therefore, leverage this impact and drive sales by creating shoppable posts and allowing in-app purchases.
Promotion of Sustainable Practices
With ‘sustainability’ as the catchphrase, e-commerce companies are endeavoring to highlight their sustainable practices by offering eco-friendly products, contributing to carbon footprint reduction, and providing information regarding sourcing and production processes.
3. Top E-commerce Tools Driving Operational Efficiency and Growth
Leading e-commerce marketing tools offer robust technical support to online businesses, helping firms augment productivity and carve a niche in the digital marketplace.
Here’s a list of the top e-commerce tools that companies leverage to outshine their competitors:
3.1 FastSpring
An ingenious tool for managing subscriptions, payments, and global sales taxes, FastSpring is a comprehensive payment and subscription platform catering specifically to software, SaaS, and online content providers. With its impeccable features, the tool facilitates easy global expansion for companies, helping them handle tax collection in different jurisdictions, streamline functions, and provide excellent purchasing experiences to customers.
The notable features of the tool enabling effective e-commerce internationalization include:
International Payments: FastSpring ensures exceptional revenue potential and unmatched transaction acceptance rates globally for companies. The tool allows smooth receipt of global payments, entailing single-time purchases, recurring payments, and SaaS subscriptions.
Easy Subscription Management: By streamlining subscription management processes, FastSpring further empowers businesses to customize their plans with upgrades, downgrades, trial periods, etc. It augments customer satisfaction through features like pause subscriptions and billing intervals.
Matchless Checkout Experiences: Another prominent aspect of the advanced tool is its ability to drive conversions and enhance revenue at the POS through remarkable checkout experiences. Accordingly, by simplifying checkout processes, the tool ensures minimized cart abandonments and promotes customer loyalty.
Simplified Tax Compliance: FastSpring’s tax management feature secures complete tax compliance across jurisdictions. This relieves businesses of the burden of handling intricate tax requirements, enabling them to focus on core e-commerce operations.
Comprehensive Dashboards for Data Analysis: The innovative tool further offers businesses easy-to-understand analytics dashboards for quick evaluation of subscription and revenue data, helping them leverage crucial customer insights and make well-informed decisions to enhance efficiency.
B2B Order Handling: With FastSpring, B2B businesses can simplify their order management processes by combining payment and subscription features with orders. The tool further streamlines billing operations and decreases system complexities.
3.2 X-Cart
X-Cart is an enterprise e-commerce platform that helps businesses with their scaling endeavors, securing long-term success and high ROI. It offers API-backed solutions to businesses, allowing them to benefit from featured integrations and customizable design options. It further ensures data-driven growth for companies using robust marketing tools and analytics.
Why X-Cart remains a perfect choice for businesses to optimize their operations includes its exceptional features, such as:
E-commerce Hosting and Development: X-Cart ensures platforms’ agility and reliability by employing super quick solid-state drives (SSD) for speedy page loading. The tool significantly entails features like a dedicated IP address, regular data backups, PCI-compliant hosting, etc. It offers tailored platform development solutions to businesses, including automated platform updates and maintenance of thoroughly tested online stores.
Store Handling and Personalization Services: X-Cart further provides impressive support services to businesses, covering different aspects of customization and store management, such as software installation, log analysis, etc. It also facilitates easy personalization through Template Editor and Template Tweaker options.
SEO Benefits: The far-reaching tool improves search rankings and website traffic. Through practical content evaluation, customer analysis, and server optimizations, it promises businesses elevated visibility and drives organic growth.
Round-the-Clock Technical Assistance: Significantly, the tool renders timely support at every stage of businesses’ e-commerce journey. The prompt assistance allows companies to address challenges effectively, increasing efficiency and minimizing downtime.
3.3 Emporix
Offering compelling features for B2B, B2C, and D2C companies, Emporix offers an innovative commerce orchestration platform that helps businesses elevate their operations, enhance customer experiences, and make real-time modifications based on relevant data insights. With API-first design and cloud-native architecture, the tool notably induces considerable progress for businesses.
The key attributes of the forward-thinking e-commerce tool include:
Advanced B2B Capabilities: Through its composable architecture, Emporix effectively meets the challenging demands of the B2B world, offering solutions such as catalog management and personalized pricing. The tool further streamlines the quotation management processes and simplifies invoicing with its Purchase Orders feature.
Unified Multi-Channel Experience: With Emporix, businesses can leverage a multi-site platform to sell across diverse channels, administer all their online websites from a centralized location, and ensure separated customer data and configurations. Companies can also establish a single master product catalog while handling diverse offerings based on brand, customers, location, and availability.
Composable Solutions for B2B Wholesalers and Distributors: Catering to the diverse needs of the wholesale and distribution industry, Emporix offers ultra-modern solutions to companies for handling large-quantity transactions. Accordingly, the tool boasts excellent features like advanced quoting, pricing, and discount capabilities. It further automates processes and allows easy scalability.
Success Enabler for Technology-driven Start-ups: With its API-first strategy, the tool helps technology start-ups expedite their software development processes, manage their proprietary IP, and enhance the value of their offerings.
3.4 Elastic Path
As a game-changing headless solution, Elastic Path can easily integrate with businesses’ ERP systems as middleware. The platform boasts an API-based design, which renders considerable agility to companies in meeting present-day e-commerce challenges. Essentially, it operates without fixed templates and provides tailorable e-commerce solutions to firms, helping them gain from advanced commerce features and composable architecture.
The remarkable properties of Elastic Path include:
Greater Autonomy to Merchandisers: Elastic Path transforms traditional product and catalog management, allowing merchandisers to create various product setups without relying on the IT department and quickly catering to changing customer preferences.
Superlative Commerce Capabilities: The robust tool boasts excellent commerce capabilities, which companies can leverage to offer consistent pricing, manage product offerings, enable smooth checkouts, and provide unique shopping experiences.
Subscriptions Management Solution: With Elastic Path’s API-first subscriptions management feature, companies effectively streamline subscription-based services and extend uniform payment experiences across various geographies, establishing steady revenue streams and elevating customer trust.
Ease of Payment: Elastic Path optimizes payment processes and ensures the delivery of consistent payment experiences across various locations and brands, resulting in enhanced sales and customer satisfaction.
3.5 Kibo Commerce
Kibo Commerce affords exceptional software solutions to companies, helping them streamline core processes like customer handling, search functions, and inventory management. Using superlative composable technology, the promising tool ensures flexible deployment, decreased fulfillment times, elevated order value, and increased conversion rates.
The revolutionary tool, Kibo Commerce, comes with many significant features, such as:
Order Management and Dispatch: Kibo Commerce helps businesses coordinate and direct orders effectively, ensuring speedy fulfillment and decreased turnaround times. It optimizes delivery routes and inventory distribution, augmenting operational efficiency and promptly meeting customer demands.
Easy Inventory Tracking: Another crucial feature of Kibo Commerce is real-time inventory visibility, which allows companies to check their inventory levels across multiple channels and make well-informed decisions regarding marketing and purchasing strategies. The attribute also benefits POS systems, reflecting current stock levels and ensuring satisfying shopping experiences.
Multi-channel Pricing and Promotions: By employing the comprehensive tool, businesses can maintain consistency in promotional and pricing activities across varied sales channels, driving growth and ensuring an exceptional brand image.
Catalog and Subscriptions Handling: Kibo Commerce allows businesses to effortlessly manage product attributes, catalogs, and categories, structuring and modifying their product offerings according to market demands. It also streamlines subscription management processes, ensuring prompt fulfillment of recurring orders.
Unified Checkouts: The ingenious tool facilitates the integration of cart and checkout processes across various digital touchpoints. The unified feature helps businesses maintain substantial consistencies and limit card abandonments, securing frictionless shopping and high customer loyalty.
Intuitive Search Functionality: By proffering user-friendly search capabilities, Kibo Commerce significantly enhances customers’ navigation experience, promoting engagement and making it easy to find products, information, and services.
3.6 Cleverbridge
The next-generation e-commerce tool, Cleverbridge, enhances customer lifetime value (CLV) through compelling commerce solutions, empowering businesses to earn considerable financial gains. The tool guarantees frictionless transactions, boasting an impressive uptime and presenting businesses with effective solutions for finance automation, subscription management, global payments, etc.
The most prominent components of Cleverbridge include:
Subscription APIs Promising Speed to Market: With Cleverbridge, businesses can get their services and products to the market faster by employing innovative subscription APIs and documentation. Businesses can easily integrate subscription options into their offerings, simplifying development endeavors and speeding up time to market.
Integrated Payment Solution: Supporting multiple payment options and currencies, Cleverbridge ensures secure financial transactions, fraud protection, adherence to industrial standards, and effortless global expansion. The tool further accommodates various payment preferences, boosting user delight and conversion rates.
CLV Growth Engine: Inducing high customer retention, Cleverbridge’s CLV growth engine leverages AI-powered processes to help customer teams ensure high audience engagement. The tool achieves this by automatically reaching customers, effectively upselling, and renewing subscriptions.
Wide-ranging E-commerce Solutions: From transaction automation to renewal simplification, Cleverbridge helps companies optimize buying processes by managing administrative tasks, compliance measures, retention marketing, and partner management. This feature lets businesses focus on critical operations, enhancing sales functions and driving higher profits.
3.7 Vendasta
Catering to independent software vendors, marketing agencies, and media companies, Vendasta is a comprehensive e-commerce tool that allows reselling and rebranding online services to local business clients. Leveraging this leading-edge tool, companies can widen their service offerings, foster client relationships, and ensure profitable growth.
Some of the chief aspects of the forward-thinking tool comprise:
Easy Scalability: With Vendasta, users can easily automate repetitive tasks and optimize business operations. These merits allow them to manage a more significant number of projects and clients, ensuring sustained success in the long run.
Enhanced Product Offerings and Secure Transactions: The exceptional tool allows users to widen their catalogs by combining their products with premium market solutions. Furthermore, it leverages encrypted billing and payment processes to ensure safe transactions, gaining customer confidence.
Task and Project Management: With in-house fulfillment teams, Vendasta allows businesses to offload time-extensive tasks and focus on key operations. Its white-labeled communication feature further promotes easy interaction between clients and fulfillment teams, inducing successful project execution. Its impressive project and task management tools empower companies to organize, track, and prioritize tasks, streamline workflows, and decrease turnaround times.
Sales Intelligence: Businesses can benefit from crucial client insights by employing Vendasta, as the tool offers snapshot reports. These reports scan the web for complete operation data, permitting effective identification of growth potential, customization of sales pitches, and building client trust.
Personalized Marketing: The remarkable tool further automates marketing tasks and processes to optimize users’ marketing endeavors, ensuring the delivery of tailored content and messages to the target audience. It also allows for the smooth execution of email campaigns, elevating client engagement, and driving operational success.
3.8 BetterCommerce
BetterCommerce, a digital market tool, chiefly caters to retailers and D2C brands. It provides composable commerce solutions to users, offering high scalability and allowing them to adapt to shifting consumer demands quickly. With components like a PIM, CMS, order management system and engagement tools, it helps businesses secure excellent buyer journeys.
Promising high efficiency, the advanced tool boasts the following features:
Extraordinary E-commerce Capabilities: With BetterCommerce, companies can leverage a headless architecture to process transactions, manage product offerings, and deliver excellent shopping experiences to customers across multiple touchpoints. This effective selection of headless architecture helps businesses drive sales and yield financial benefits.
Centralized Product Data: The tool entails a splendid product information management (PIM) system, which lets users handle and publish updated product information across multiple listings, ensuring uniformity and preciseness across channels.
Agile Content Delivery: The tool uses a headless CMS and renders phenomenal flexibility in content delivery, allowing users to conveniently create, modify, and publish content across digital touchpoints.
Performance Insights: BetterCommerce notably encourages sound decision-making by providing crucial insights into customer behavior, sales performance, and marketing efficiency. Such insights further optimize businesses’ strategies and drive profits.
3.9 CommentSold
Harnessing the possibilities of video commerce, CommentSold is a pioneering e-commerce solution that boasts live selling technology and redefines customer shopping experiences. The tool offers users engaging virtual experiences and comprises prominent features like Shoppable Videos, Smart Meta Chat Automation, and AI-generated Videos, which enhance productivity, engagement, and profitability.
The top attributes that make CommentSold a preferred choice for businesses include:
Customized Solutions: With CommentSold, businesses can capitalize on tailored solutions to address present-day business challenges. These include advanced POS systems, marketing automation tools, and warehouse optimization.
Live Selling Feature: CommentSold empowers sellers to make excellent sales pitches. It allows companies to interact with customers through live videos, demonstrate products, and answer customer queries, inducing higher customer engagement and product purchases.
Advanced POS System: The forward-looking tool comes with the latest POS system, which manages in-store and online sales through an integrated platform, enabling smooth checkout experiences.
Inventory Control: Providing an all-inclusive inventory management system, CommentSold automates tasks such as dropshipping and wholesaling and allows businesses to focus on their strengths for augmented efficiency.
3.10 Virto Commerce
A pioneering tool, Virto Commerce increases customer retention by providing superlative marketplace solutions to businesses backed by training, consulting, and assistance services. This budget-friendly tool helps companies with their expansion pursuits, rendering solutions, such as Virto Commerce Cloud, Virto Marketplace, etc., and securing high effectiveness.
The principal attributes of Virto Commerce entail the following:
Support for Decoupled Commerce: Offering a modular architecture and support for headless commerce via API, Virto Commerce allows companies to easily customize different components without impacting the system’s core functionality. It facilitates the management of various channels within the same e-commerce ecosystem.
Capacity for Limitless Catalogs: The tool affords infinite catalogs containing myriad products. It allows companies to store product data in physical and online synchronized listings, securing tailored category structures and avoiding data duplication.
Customized Offers and Diverse Currency Support: With Virto Commerce, vendors can assess and control their offers, implementing personalized pricing per quantity, discounts, and sales terms. The tool significantly supports diverse currencies, helping businesses scale their operations without hassle.
Comprehensive Order Management: Virto Commerce’s Orders feature lets firms simplify their order processing tasks, providing them with complete oversight and notifications for quick order management.
4. In a Nutshell
The importance of e-commerce platforms in today's business world can hardly be overstated. From facilitating expansion to helping companies tweak their strategies, leading e-commerce platforms allow unparalleled growth and ROI enhancement. Notably, businesses employ top e-commerce tools, benefitting from unmatched customer experiences and high operational efficiency.
Furthermore, with emerging trends like mobile commerce, subscription-based services, voice-enabled shopping, and social commerce, the future of e-commerce holds substantial potential. These trends will transform the way customers buy products and promise further advancements in the sector. In particular, innovations like drone delivery and live shopping technology continue to gain traction, offering even more exciting opportunities to businesses, letting consumers make purchases from anywhere in the world, and driving boosted revenues for e-commerce companies.
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Ecommerce Merchandising
Article | March 18, 2024
In 2004, Tobias Lutke, Daniel Weinand, and Scott Luke established an online website to sell snowboards. They tried a bunch of online store builders but were not satisfied with the status quo. So, they decided to build a tool that could operate their website. Soon, they realized that the tool was more powerful than the website's business. And hence, Shopify was born.
Eventually, Shopify became one of the largest eCommerce store builders in the world. By 2009, the company had $100 million in sales and decided to launch its own API as well as an app store. More than a decade later, Shopify is now supporting over 800,000 stores globally and is a $125 billion company.
While the company has shown remarkable growth in its business, it would be ignorant to say the market's needs have been fulfilled by the Shopify platform. Shopify's eCommerce platform works for a lot of businesses, but that does not mean it will work for every business.
Here is why Shopify is Not the Right Fit for Every Business:
Shopify's growth over the years shows that the company has taken several steps to address the market's inherent needs. However, the presence of several other companies and the issues still faced by merchants show some significant gaps in Shopify's offerings:
1. Cost of Setting Up: Each price-point offers a fixed set of features and functionalities. If you want anything over and above that, you will have to buy the subsequent package. For instance – something as conventional as a Gift Card is not available in the $29 per month package; to get it activated, pay as much as $299 per month.
2. Cost of Operations: The additional functionalities and features cost extra in your package. Even basic features like transaction or credit card processing attract an additional fee. To add to that, you have to purchase the app to activate the feature from the Shopify app store. Even though some apps are free, the apps that offer maximum value tend to cost north of $39.99 per month.
3. Limited and Expensive Themes: The entire Shopify store has a total of 73 themes, with the prices going as high as $180 a theme. This means that as a merchant, even after paying the high price, you may end up with an eCommerce platform that hardly stands out from the crowd.
In short, while Shopify was started with great intentions, the cost of using it has started outweighing the probable value it has to offer. This issue gets further highlighted when one starts looking at the Shopify alternatives.
Best Alternatives of Shopify
While Shopify suits the needs of a certain set of merchants, here are the alternatives that can suit the merchants looking for more tailored, affordable, or customizable solutions:
1. Quick eSelling
Quick eSelling is one of the most affordable and easy to deploy ecommerce store builder among the Shopify alternatives. It can be deployed in under 10 minutes for the basic variant. Its free variant has some prolific features like a native Android app, responsive website, and a catalog that can support up to 1000 products.
The free package requires a 5% transaction fee, which gets eliminated the moment you upgrade to a paid plan. All the paid plans have a fixed monthly fee and no setup costs. The list of standard features includes a wide set of functionalities like customizable web-store themes, SMS & Email marketing, comprehensive payment gateway integrations, detailed analytics reports, inventory management systems, social media plugins, discount coupon codes, and even live chat.
The premium package which costs around 50% the price of the $299 Shopify package, comes with a dedicated account manager and enterprise-level integrations.
Ideal for: Merchants who are seeking an affordable, easily usable, and quickly deployable solution.
2. WooCommerce
WooCommerce is popularly considered one of the most preferred alternatives for Shopify. It is quite convenient for website owners as it is a plugin for WordPress.
Unlike other tools in the list, WooCommerce is designed to make WordPress sites work as functional eCommerce platforms. And in that particular aspect, it does a great job.
However, if you are not already using an established WordPress site with high traffic, running WooCommerce can become quite expensive. On average, a website owner has to spend as much as $1000 in setting up a WooCommerce store with a moderate degree of customization.
Even if you are not customizing a lot, running a WooCommerce store can cost you as much as $150 in a month. This would cover your hosting, themes, shipping plugins, security, and SEO. You will pay additional 2.9% + $0.30 per transaction.
Ideal for: Someone who has a successful WordPress website and now wants to convert it into an eCommerce store.
3. Yo!Kart:
Yo!Kart is a popular self-hosted multi-vendor platform for building online marketplaces. Unlike Shopify, it is a standalone platform that comes with a lifetime license and rich ecommerce features. The platform is fully customizable and scalable.
Yo!Kart packages start from $999 and every package comes with a 1-year free technical support, free installation, and full source code. There are no monthly or yearly recurring fees.
Considering it is a comprehensive platform, you may need some technical training to understand the system.
Ideal for: Business owners who want to start ecommerce websites like Amazon or ebay where multiple sellers are selling under the same roof.
4. PrestaShop
PrestaShop runs on the basic premise that creating an online eCommerce store should be an affordable exercise for any merchant. That is the reason why it is available for free and comes without any additional monthly fees.
Its features include eCommerce functionalities like CRM & Email Marketing, Inventory Management, Multi-Store Management, and SEO Management. You can get a basic eCommerce store running by paying the registration fee for the domain and the hosting fee dues.
While this may seem like a great alternative, given the fact that it is practically free, there is one major caveat – you cannot deploy or personalize your PrestaShop eCommerce store unless you know how to code. The entire platform has been designed, keeping in mind people who can code at professional levels of proficiency. The cost of hiring a developer who can add features to your store or modify the theme can be very costly.
In addition to this, some basic features like promotions & reviews management, data security, and mobile access are not available on the platform.
Ideal for: The merchants who have access to programming talent and don't mind a basic eCommerce store.
5. Wix
Wix became popular as an online website builder. It also offers interesting eCommerce functionalities. For as low as $35 a year, you can have the Business Basic package that comes with a free year of using the domain, analytics reports, and 20 GB of storage.
If you want greater control of your eCommerce platform but are not a professional programmer and are not interested in hiring one, Wix can be a great alternative. Its most expensive package costs about $80 a year. It comes with features like email marketing, SEO management, inventory management, data security, and promotions management.
The challenge is – most of the charges marketed by Wix are very affordable for the first year in operations. After a year, many of these features, like the domain, will become payable elements. This way as soon as the first year of your operations is over, your cost of running the eCommerce platform will dramatically go up.
Ideal for: Merchants who want to have greater control of their website's design without the need for coding skills and those who want the first year of operations to be largely affordable.
Conclusion:
Shopify can work for you if you are seeking a limited set of features. However, for lesser price-points, the alternatives for Shopify offer great functionalities. Quick eSelling is good for cost-effective and rapidly deployable eCommerce websites that come loaded with native features. WooCommerce is a viable option if you have a WordPress site and want to convert it into an eCommerce store. Yo!Kart specializes in building multi-vendor marketplaces.
PrestaShop can be handy and very budget-friendly if you have access to coding talent. And Wix is good if you want greater control over what your store looks like, without getting into the programming aspects.
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