Creating a unified commerce experience

TIPTON LOO | July 11, 2019

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Physical and online retail have been on a collision course for years. Legacy brick-and-mortar stores, like Nordstrom and Walmart, have reinvented themselves as major e-commerce players. They've added sophisticated online shopping experiences and digitally driven subscription box services like Trunk Club and Kidbox. Meanwhile, online innovators, like Warby Parker and Casper, that disrupted brick-and-mortar retail are now leasing new, real-world storefronts. As physical and online retail merge, customers increasingly expect a seamless shopping experience across both. Yet a unified commerce experience continues to be elusive for many brands.

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Bitmama

Bitmama was born in 2009, when two complementary teams of excellence got together: Reply Group’s digital and technological component, and Armando Testa Group’s creativity and advertising expertise.

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Spotlight

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