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Creating a unified commerce experience
TIPTON LOO | July 11, 2019
Bitmama was born in 2009, when two complementary teams of excellence got together: Reply Group’s digital and technological component, and Armando Testa Group’s creativity and advertising expertise.
Article | April 6, 2020
The outbreak of the novel coronavirus has turned the whole world upside down. No one is sure about anything anymore. And that scares us. Luckily, the culture of remote working has been catching on. There are a gazillion tools that help you get rid of the snags of WFH. Regardless, managing your team as an ecommerce business owner remotely is no joke. Especially during a time when you cannot afford to lose business or customers. Here’s a cheat sheet to stay on top of your orders in the age of social distancing. Real-time shipment monitoring: The good news is that there is a greater push for shopping online. More and more customers are seeking comfort in the ease of ordering products online. In the US, there has been a surge in the ecommerce order volume for health and beauty products. The real challenge is staying on top of order fulfillment. You need a unified portal that tracks and monitors your packages in real-time.
Article | April 14, 2020
Next returned to selling clothes online this morning after the fashion retailer put extra safety measures in place to ensure warehouse staff can work safely during the pandemic. However, by 9am the website had closed again, with the high street giant saying it had already received all the orders it could process for the day – but it would return tomorrow. Next had initially closed its online operations in late March amid the coronavirus crisis, in response to criticism from staff who felt unsafe at work.
Article | February 10, 2020
“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.
Article | February 25, 2020
Amazon Go Grocery has opened to shoppers in Seattle at 610 E. Pike Street. The grocery store is running on a unique concept in retail, called “Just Walk Out Shopping”. The Amazon Go Grocery now allows shoppers to come in, take what you want, and just walk out. A totally seamless and cashless physical store that offers everything you could ask for! Amazon Go Grocery offers from fresh produce and meat and seafood to bakery items and household essentials plus easy-to-make dinner options. In addition, Amazon members now also have free two-hour grocery delivery from Amazon Fresh and Whole Foods Market in more than 2,000 U.S. cities and towns.
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