Could Instagram Be the Future of E-Commerce?

DEVARAJ SOUTHWORTH | March 15, 2019

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Instagram is today's modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their print predecessor ever could. But the thing that makes this experience more powerful than a catalog is the ability to actually purchase the products that excite you. The ability to discover and then consume makes it a powerful platform for brands and shoppers alike. Instagram’s visual discovery focus makes it a great opportunity for an immersive and comprehensive shopping experience. When you think of the organic shopping opportunities that exist today and the rise of the Stories format, you can see the direction Instagram is headed. The future of social commerce is on Instagram. Currently, Instagram is very popular when it comes to fashion, food and alcohol, as well as travel destinations.

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Finisterre

Born from the needs of British cold water surfers, Finisterre builds the best and most sustainable products possible for those that share our love of the sea. Finisterre is a B Corps certified business.

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