Could Consumer Packaged Goods Be A Suitable Revenue Stream for Your Restaurant?

| March 20, 2019

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If you’re looking to boost revenue for your restaurant, paid advertising and adding another location aren’t your only options. You can enjoy the benefit of both while also increasing sales with a strategic move into the grocery store as a producer of CPGs – consumer packaged goods.  A consumer packaged good is a meal item packaged for B2C sale in a retail setting. As they relate to restaurants, a consumer packaged good is typically a popular menu item, sauce, dressing, or garnish that restaurants identify as suitable for retail or e-commerce. Restaurant brands introducing their menu items to the grocery market as CPGs or licensed products, or in so-called "grocerants", is not a new trend — we’ve been able to get Dunkin Donuts coffee and TGI Fridays frozen potato skins at grocery stores for years. We can even grab a hot Starbucks drink within a supermarket or big box store. And for many of these massive brands, grocery sales have become a successful revenue stream: According to a report in Nation’s Restaurant News, TGI Friday's brings in $400 million a year in fees from its branded items licensed for supermarket sales.

Spotlight

ZALORA Group

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets.

Spotlight

ZALORA Group

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets.

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