Could Consumer Packaged Goods Be A Suitable Revenue Stream for Your Restaurant?

If you’re looking to boost revenue for your restaurant, paid advertising and adding another location aren’t your only options. You can enjoy the benefit of both while also increasing sales with a strategic move into the grocery store as a producer of CPGs – consumer packaged goods.  A consumer packaged good is a meal item packaged for B2C sale in a retail setting. As they relate to restaurants, a consumer packaged good is typically a popular menu item, sauce, dressing, or garnish that restaurants identify as suitable for retail or e-commerce. Restaurant brands introducing their menu items to the grocery market as CPGs or licensed products, or in so-called "grocerants", is not a new trend — we’ve been able to get Dunkin Donuts coffee and TGI Fridays frozen potato skins at grocery stores for years. We can even grab a hot Starbucks drink within a supermarket or big box store. And for many of these massive brands, grocery sales have become a successful revenue stream: According to a report in Nation’s Restaurant News, TGI Friday's brings in $400 million a year in fees from its branded items licensed for supermarket sales.