Consumers Favor SMS Messaging, Yet Online Retailers Are Missing the Massive Opportunity to Engage

| January 13, 2018

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Our recent Retail Mobile Messaging Report conducted by Internet Retailer, polled 100 e-commerce retail professionals about their use of SMS messaging for customer engagement. To accompany the stats, the OpenMarket team crafted an infographic that visually depicts the online retail industry’s massive missed opportunity when it comes to SMS, or text messaging, as it remains an underutilized communication channel that has the potential to deliver much more value than it is today.

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At BKV, we're passionate about direct marketing. We've been delivering integrated marketing solutions since 1981, so we really know what we’re doing. With a staff of over 100 direct marketers in Atlanta, we work alongside clients whose names show up on Fortune 500 lists and among the top nonprofit organizations in the world. Our experts address the entire marketing picture using a combination of traditional and digital media—all to ensure we’re measurably growing clients’ brands and sales.

OTHER ARTICLES

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Spotlight

BKV

At BKV, we're passionate about direct marketing. We've been delivering integrated marketing solutions since 1981, so we really know what we’re doing. With a staff of over 100 direct marketers in Atlanta, we work alongside clients whose names show up on Fortune 500 lists and among the top nonprofit organizations in the world. Our experts address the entire marketing picture using a combination of traditional and digital media—all to ensure we’re measurably growing clients’ brands and sales.

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