Consumer Behaviors on Amazon: What Matters to Shoppers Throughout Their Buying Journeys

DANI NADEL | May 29, 2019

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The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect.” By the end of 2019, Amazon is projected to see its share of the total U.S. e-commerce market reach 52.4 percent, up from 48 percent in 2018, and is responsible for more than 5 percent of all combined U.S. offline and online sales, according to eMarketer. Staying at the forefront of constant shifts in demographics, attitudes and consumer preferences, as well as pioneering advancements in technology, Amazon understands the emerging expectations and needs of its customers. It's this maniacal focus on consumer experience that continues to propel Amazon forward and shape the dynamic nature of not only the marketplace itself, but the greater e-commerce ecosystem.

Spotlight

Lowe's Companies, Inc.

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. With fiscal year 2016 sales of $65.0 billion, Lowe's and its related businesses operate or service 2,365 home improvement and hardware stores and employ over 290,000 people.

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