Connect with Your Customers Using Digital Interactions and Experiences

| June 28, 2018

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43% of retail and distribution companies are engaging their buyers with customized information. It’s time for you to get started. 1,021 companies in the US, UK, Germany, and France were surveyed. Survey conducted by Coleman Parkes and commissioned by Xerox.

Spotlight

Boscov's Department Store, LLC

Boscov’s is a billion-dollar plus, independently owned innovative chain of 46 department stores located in PA, NJ, NY, DE, MD, CT and Ohio. Based in Reading, PA, we are full service department stores meeting the total family needs of our customers. We stock a full range of brand-name merchandise that runs the gamut from fashion items for men, women, and children to a complete line of home furnishings and furniture. Boscov’s places great emphasis on customer service, creative promotions, and exciting events, and therefore, enjoy a level of customer confidence virtually unmatched by any other retailer.

OTHER ARTICLES

Don’t get left on the shelf in the ecommerce evolution

Article | March 26, 2020

Manufacturers are facing a retail armageddon and need to find new ways of driving sales direct or squeezing as much as possible through the ecommerce platforms of their partners. Pivoting to a DTC business is not a quick fix and for many brands, their own ecommerce sites are just not fit for purpose or the budgets are not available to drive the qualified traffic through to purchase. That inevitably leaves a greater focus on driving sales through third party ecommerce sites. The ecommerce penetration rates vary massively from sector to sector and while they have been growing strongly, they have to date made up a relatively small percentage of online sales. Traditional retail still contributes significantly to the bulk of all purchases.

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5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | February 10, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

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Retail store space can have myriad uses

Article | March 22, 2020

Brick-and-mortar retailers have embodied this concept since the inception of physical stores. The saying is taking on a different meaning for retailers seeking to reimagine the concept of physical stores. No-inventory stores, like Bonobos, are exchanging storefronts filled with large amounts of costly inventory for showrooms stocked with personal stylists, cafés or office space. The concept of the store as a showroom benefits retailers, their customers and their workers. The combination of decreased square footage, lower rents and freed-up cash typically tied up in massive inventories creates new opportunities for all to enjoy. Consolidating most inventory in a few central locations, rather than scattering it across all stores, will increase margin and inventory turns significantly.

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Retail's secret weapon: Order fulfillment optimization

Article | February 12, 2020

The start of a new year is the perfect time to reflect on the past and prepare for the future. While holiday 2019 was another record year for retail sales, brands faced some serious challenges when it came to a shortened shopping window and the ever-growing consumer expectations around timely, accurate, and convenient deliveries (and returns). Some may believe these woes to be behind us now that the holidays are over, but the potential for spikes in product demands remains throughout 2020 leading into next year's holiday season. And if history has shown us anything, it's that now is the time for retailers to implement the right processes and technologies that ensure seamless and positive customer experiences, or risk ongoing negative impacts to the bottom line.

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Spotlight

Boscov's Department Store, LLC

Boscov’s is a billion-dollar plus, independently owned innovative chain of 46 department stores located in PA, NJ, NY, DE, MD, CT and Ohio. Based in Reading, PA, we are full service department stores meeting the total family needs of our customers. We stock a full range of brand-name merchandise that runs the gamut from fashion items for men, women, and children to a complete line of home furnishings and furniture. Boscov’s places great emphasis on customer service, creative promotions, and exciting events, and therefore, enjoy a level of customer confidence virtually unmatched by any other retailer.

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