COMMENT: Forecasting the Future of Retail Demand Forecasting

PROF. ROBERT FILDES | March 21, 2019

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Demand forecasts are at the heart of a retailer’s profitability and reputation. These encompass strategic forecasts to help decide where to build a new store or distribution centre, tactical forecasts about what kind of promotion to run next month, and operational forecasts with fine granularity for replenishing shelves before shoppers demand a product. New, developing technologies and novel data are changing how retailers can forecast product demand in-store and online. Let’s speculate as to what your future shopping trip might look like, and what the implications on forecasting might be.

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