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Closing the Amazon Sophistication Gap
VICTOR ROSENMAN | October 25, 2018
‘E-PoS’ is an OEM Manufacturer and Retail Technology Distribution Company, with operations spanned over the entire Middle East, CIS Region, Africa and India, with nearly 2 decades experience,
Article | March 2, 2020
The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.
Article | March 1, 2020
Walmart has long been the number one retailer across all of the United States, but with the age of online shopping coming into full swing, Amazon has slowly been creeping up on the brick-and-mortar giant and, according to Forbes, is set to surpass Walmart in sales in the next few years. The two stores offer similar services an all around shopping experience that has everything from food to clothes to beauty products to household items to consumers in totally different ways. There are a number of things to consider before you decide which of these retail mega stores you want to make your next purchase from, and it goes beyond just a preference for shopping online vs. in-person. How easy the products are to get, the number of product options, and, most importantly, the price point, are all definitely important to take note of. So let’s dive in!
Article | March 22, 2020
Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.
Article | March 29, 2020
The coronavirus outbreak has been particularly lethal for the retail sector. The industry has been dealing with a variety of problems from store shutdowns to declines in tourism to a drop in demand for products considered non-essential. The SPDR S&P Retail ETF has fallen 25% this month, compared with a 14% decline for the S&P 500 Index. Before answering that question, we should take a look at the status of the current pandemic and its impact on the economy. Cases of COVID-19, the illness caused by the new coronavirus, have reached more than 600,000 worldwide. The U.S. now has the largest number of confirmed cases in the world, surpassing China and Italy. On a seasonally-adjusted basis, U.S. jobless claims surged to more than 3 million for the week ending March 21 a new record due to disruption from the outbreak, according to the U.S. Department of Labor.
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