Closing the Amazon Sophistication Gap

VICTOR ROSENMAN | October 25, 2018

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As waves of legacy retailers close their doors or go bankrupt, countless others are scrambling to build a digital presence with the potential to compete against Amazon. However, as Amazon joined Apple as the second trillion dollar company in history, fighting the ecommerce giant’s unmatched economic influence over global consumer culture is no longer the right answer. In today’s fast paced ecommerce landscape, the most successful businesses will be those that can navigate the complexities of selling on the Amazon Marketplace and capitalize on its success to fuel their own growth. In 2017, Amazon claimed 44 cents for every ecommerce dollar spent in the U.S. Its growth is nowhere near plateauing—by 2020 it is projected to account for 58% of U.S. ecommerce sales and total revenue for Amazon’s Marketplace of third party sellers is estimated to be $259 billion alone.

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