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Choosing the Best Point of Sale System for Your Business

TRUE MERCHANT TEAM | October 16, 2019 | 129 views

Point of Sale Systems, frequently shortened to simple POS systems, are a mainstay of brick and mortar businesses. These machines combine hardware and software to handle payments from credit cards, debit cards, EBT, and much more. POS systems continue to improve as time goes by, but the basic functionality and necessity of these systems remain more or less constant over the years.

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RESTAURANT POS

Why Businesses Should Switch to Cloud-based POS System

Article | July 20, 2022

Embrace the future and need of business operations with cloud-based POS systems. Experience unrivaled features such as unparalleled flexibility, scalability, real-time analytics, and more. Introduction Key Reasons for Businesses to Switch to Cloud-based POS System • Accessibility and Mobility • Flexibility and Mobility • Scalability • Improved customer experience • Cost saving Introduction With constant evolution in payment technologies, businesses are constantly looking for innovative ways to streamline their operations and improve their bottom line. As a result, innovative payment solutions are increasingly playing a crucial role in enhancing their transforming and upscaling businesses. One such technology that has revolutionized the way businesses operate is cloud-based POS systems. A significant transition from traditional POS systems to cloud-based POS systems has been witnessed in recent years. Businesses worldwide are increasingly deploying cloud-based point of sale systems to adapt to emerging paymentFrom enhanced security to real-time data accessibility and improved customer experience, learn why businesses should make the switch to cloud-based POS systems. technologies, improve customer experience, enhance payment security, and others. According to a study by SalesForce, more than 20% of retail businesses currently use a cloud-based POS, and around 29% of businesses plan to deploy it in the coming future. Key Reasons for Businesses to Switch to Cloud-based POS System Payment processes are presently propelled by connectivity and technological advancements, which have resulted in a significant impact on the payments industry. Consequently, it has become imperative for businesses to adopt point-of-sale systems powered by agile, cloud-based software to harness the full benefits of modern cutting-edge technology. Deploying a cloud point of sale system can guarantee optimal customer experience to businesses while remaining aligned with the rapidly evolving technological landscape. Here are the primary reasons why businesses should contemplate the adoption of a cloud based POS system: Real-Time Accessibility In today's fast-paced business environment, the abilityto access real-time data is crucial.Cloud-based POS systems allow businesses to access data from any device with internet access, enabling real-time inventory management, sales tracking, and customer insights. This real-time data accessibility empowers enterprises to make informed decisions, optimize operations, and improve customer experience. Flexibility and Mobility Cloud POS solutions are highly flexible, making it easier for businesses to adapt to changing needs and ecosystems. Leveraging a POS system, businesses can quickly and easily add or remove products, update pricing, and make other changes to their inventory. Furthermore, with the accessibility from any location, these cloud based retail POS systems enable employees/ staff to work remotely. These capabilities are especially useful for businesses that sell seasonal products, experience fluctuations in demand, or have multiple locations. Scalability With legacy POS systems, businesses need to invest in new hardware to expand their operations, which can be costly and time-consuming. However, cloud-based POS systems offer businesses the flexibility to scale up or down their operations without worrying about upgrading their hardware. In addition, businesses can seamlessly add new locations, products, and users without any hardware upgrades. Improved Customer Experience Cloud-based POS systems for retail enable businesses to provide a seamless customer experience by allowing employees to access customer data from any device with an internet connection. This allows businesses to personalize their offerings, offer faster service, and resolve customer complaints quickly. The ability to access real-time data also enables businesses to anticipate customer needs and preferences, allowing them to provide tailored promotions and recommendations. Cost Savings Businesses need to invest in expensive hardware and software, access as well as pay for ongoing maintenance and support while using a legacy POS system. Switching to a cloud POS system can result in significant cost savings for businesses. As these POS solutions require minimal hardware and software investments and often come with a low monthly subscription fee, businesses can save on maintenance and support costs, as these are typically included in the subscription fee. Bottom Line A cloud-based POS system with seamless integration offers an extensive business overview and can perform operations much more than accept orders and payments. Not only does it streamline services, but it also provides insightful data and simplifies day-to-day business management, allowing business owners to focus on development. It is evident that combining day-to-day operations with cloud-based POS software is now a critical requirement for businesses. In addition, the technological evolution of these systems in recent years and the possibilities for continuous development have made point-of-sale data, inventory, staff, and payment management much easier for businesses. Since the world is becoming increasingly digital, it is imperative that businesses adapt and adopt cloud-based POS systems to remain competitive and relevant. Therefore, businesses should consider the benefits of cloud-based POS systems and make the switch to ensure long-term success and growth.

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RESTAURANT POS

Retail ,Wholesale Trade,Ecommerce,Retail,E-commerce,point of sale.

Article | September 22, 2022

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

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POS RETAIL

How SMEs can emulate the success of Amazon through ecommerce personalization

Article | July 26, 2022

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

Read More

How Retailers Can Utilize In-Store Digital Signage

Article | February 10, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

Read More
RESTAURANT POS

mPOS: Modern Payment Solutions for Restaurants

Article | July 20, 2022

Embrace the future and need of business operations with cloud-based POS systems. Experience unrivaled features such as unparalleled flexibility, scalability, real-time analytics, and more. Introduction Key Reasons for Businesses to Switch to Cloud-based POS System • Accessibility and Mobility • Flexibility and Mobility • Scalability • Improved customer experience • Cost saving Introduction With constant evolution in payment technologies, businesses are constantly looking for innovative ways to streamline their operations and improve their bottom line. As a result, innovative payment solutions are increasingly playing a crucial role in enhancing their transforming and upscaling businesses. One such technology that has revolutionized the way businesses operate is cloud-based POS systems. A significant transition from traditional POS systems to cloud-based POS systems has been witnessed in recent years. Businesses worldwide are increasingly deploying cloud-based point of sale systems to adapt to emerging paymentFrom enhanced security to real-time data accessibility and improved customer experience, learn why businesses should make the switch to cloud-based POS systems. technologies, improve customer experience, enhance payment security, and others. According to a study by SalesForce, more than 20% of retail businesses currently use a cloud-based POS, and around 29% of businesses plan to deploy it in the coming future. Key Reasons for Businesses to Switch to Cloud-based POS System Payment processes are presently propelled by connectivity and technological advancements, which have resulted in a significant impact on the payments industry. Consequently, it has become imperative for businesses to adopt point-of-sale systems powered by agile, cloud-based software to harness the full benefits of modern cutting-edge technology. Deploying a cloud point of sale system can guarantee optimal customer experience to businesses while remaining aligned with the rapidly evolving technological landscape. Here are the primary reasons why businesses should contemplate the adoption of a cloud based POS system: Real-Time Accessibility In today's fast-paced business environment, the abilityto access real-time data is crucial.Cloud-based POS systems allow businesses to access data from any device with internet access, enabling real-time inventory management, sales tracking, and customer insights. This real-time data accessibility empowers enterprises to make informed decisions, optimize operations, and improve customer experience. Flexibility and Mobility Cloud POS solutions are highly flexible, making it easier for businesses to adapt to changing needs and ecosystems. Leveraging a POS system, businesses can quickly and easily add or remove products, update pricing, and make other changes to their inventory. Furthermore, with the accessibility from any location, these cloud based retail POS systems enable employees/ staff to work remotely. These capabilities are especially useful for businesses that sell seasonal products, experience fluctuations in demand, or have multiple locations. Scalability With legacy POS systems, businesses need to invest in new hardware to expand their operations, which can be costly and time-consuming. However, cloud-based POS systems offer businesses the flexibility to scale up or down their operations without worrying about upgrading their hardware. In addition, businesses can seamlessly add new locations, products, and users without any hardware upgrades. Improved Customer Experience Cloud-based POS systems for retail enable businesses to provide a seamless customer experience by allowing employees to access customer data from any device with an internet connection. This allows businesses to personalize their offerings, offer faster service, and resolve customer complaints quickly. The ability to access real-time data also enables businesses to anticipate customer needs and preferences, allowing them to provide tailored promotions and recommendations. Cost Savings Businesses need to invest in expensive hardware and software, access as well as pay for ongoing maintenance and support while using a legacy POS system. Switching to a cloud POS system can result in significant cost savings for businesses. As these POS solutions require minimal hardware and software investments and often come with a low monthly subscription fee, businesses can save on maintenance and support costs, as these are typically included in the subscription fee. Bottom Line A cloud-based POS system with seamless integration offers an extensive business overview and can perform operations much more than accept orders and payments. Not only does it streamline services, but it also provides insightful data and simplifies day-to-day business management, allowing business owners to focus on development. It is evident that combining day-to-day operations with cloud-based POS software is now a critical requirement for businesses. In addition, the technological evolution of these systems in recent years and the possibilities for continuous development have made point-of-sale data, inventory, staff, and payment management much easier for businesses. Since the world is becoming increasingly digital, it is imperative that businesses adapt and adopt cloud-based POS systems to remain competitive and relevant. Therefore, businesses should consider the benefits of cloud-based POS systems and make the switch to ensure long-term success and growth.

Read More
RESTAURANT POS

Cashless Restaurants: A New Frontier in Hospitality Industry

Article | September 22, 2022

Last July, a small group representing the giants of the tech industry gathered in the seat of US government, Washington DC. They probably didn’t want to be there. Congress had summoned their employers Apple, Facebook, Google, and Amazon to answer questions about the command they hold over the markets they operate in. On Amazon’s behalf, associate general counsel Nate Sutton spoke in defense of his employer’s role in US retail. Throughout, he argued that Amazon isn’t so powerful as to be able to control prices and stifle competition. Amazon, he pointed out, makes up less than 1% of retail globally. In the US, it accounts for around 4% of retail. In fact, Walmart is much larger than Amazon, he said. In terms of sales, Sutton is right. Walmart reported $510 billion in total sales across its US and international segments in the 2019 fiscal year, versus Amazon’s $233 billion in roughly the same period.

Read More
POS RETAIL

Artificial Intelligence: Making Retail POS Systems Smarter

Article | July 26, 2022

Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.

Read More

How Retailers Can Utilize In-Store Digital Signage

Article | February 10, 2020

Consumer attention is shifting. Brick-and-mortar stores must now compete with e-retailers as customers spend more time online, thanks to targeted ads and personalized deals. As noted by Digital eCommerce, online sales rose almost 18 percent last year to $3.46 trillion worldwide and are on track to top $892 billion across the U.S. in less than two years. This shift has alerted most brands to the need for a retail evolution to ensure ongoing success. With e-commerce sales still accounting for just under 10 percent of retail revenues, businesses have an opportunity to boost sales and raise their brand profile — if they can reliably capture consumer interest. One solution: effective and engaging digital signage. Retailers Can Capture Crucial In-Store Moments To capture attention and drive conversion, businesses must capitalize on what Google calls micro-moments, when customers leverage their mobile devices to discover more information, find a price or pinpoint a vendor online.

Read More
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Spotlight

Chetu, Inc.

Chetu is a true and seamless backend technology partner, helping startups, SMBs, and Fortune 5000 companies accelerate the development of desktop, mobile & web-based apps with on-demand developers that focus on moving businesses forward.

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Acrelec Partners with PAR Technology to Upgrade Its Kiosk, Drive-Thru, and Digital Menu Board POS Capabilities

Acrelec | April 29, 2022

Acrelec, a global technology company reinventing the customer experience for restaurants and retail brands, completed its integration with Brink POS® software and Punchh Loyalty platform from ParTech, a leading global provider of point of sale (POS) software. This partnership and integration will allow PAR customers to benefit from Acrelec kiosks, drive-thru, and digital menu boards. When it comes to self-ordering kiosk technology, drive-thru, and digital menu boards, a complete POS integration allows for a seamless customer experience. It removes operational frictions—avoiding errors and simplifying the build and run of IT projects. "When testing and rolling-out new technology in restaurants, it is vital that technology providers partner together for the benefit of the brands and their consumers. We're confident that PAR customers will greatly benefit from accessing Acrelec technology as an additional option for serving their guests." Acrelec Innovation & Marketing Director Thibaud Denolle Acrelec counts over 80,000 installations around the world in 70 countries and nearly 1,000 employees, including three manufacturing plants and a 150-person software division. They work with iconic brands such as McDonald's, Dunkin', Burger King, KFC, and Taco Bell, providing an entire ecosystem of technology solutions for QSR and Fast Casual restaurants. About Acrelec Acrelec is a global technology company focused on reinventing the customer experience for restaurant and retail brands. Leveraging decades of software, hardware, and service/support expertise, Acrelec develops and integrates new platforms that increase customer engagement, optimize efficiency and improve operations. Serving nearly 70 global customers—including iconic brands such as McDonald's and Dunkin'—Acrelec counts over 80,000 installations in 70 countries, bringing its robust tech ecosystem for drive-thru solutions, self-order kiosk, self-checkout, and click and collect to people worldwide. With nearly 1,000 employees around the globe, Acrelec collaborates with customers and partners to design, create, build, and support the world's leading smart stores. Never satisfied with the status quo, Acrelec's passion is in delivering breakthroughs that drive business results for their customers.

Read More

RESTAURANT POS

GoTab Expands Its Integrated Partner Ecosystem with New Best-of-breed Technology

GoTab | April 27, 2022

GoTab launched its own API Developer Portal for integrated partnerships. As the next-generation restaurant commerce platform, GoTab is rapidly developing and curating its network of best-of-breed technology partners. Additionally, it has appointed Chris Jennings as Technical Director of Integrations. He will be responsible for developing and implementing the new portal's API strategy, establishing a technical route to market for new technologies, and managing integrated partners pre and post-launch. GoTab's integrated network of partners includes inventory management software such as YellowDog, CraftPeak, and Barack, which enables operators to monitor and optimize product availability and quality and sales and revenue data in real-time and in real-time one location. Additionally, GoTab operators rely on labor-management tools such as 7Shifts and CTUIT to estimate staffing requirements and save time and effort spent managing personnel schedules. Apart from seamless back-of-house connectivity and linked capabilities, GoTab's partner network assists operators in promoting their brand. For example, through multiple communication channels like SMS, online, and email, connected systems such as Klaviyo and Wisely powered by Olo enable automated marketing and data insight to build guest relationships and increase consumer engagement. Likewise, protecting a brand's reputation in a digital environment is made more accessible by networked systems like Marqii. GoTab responds by integrating with third-party delivery aggregators such as Novadine and Otter and direct links to DoorDash, UberEats, and others. Jennings joined GoTab from Vend, where he was responsible for the retail POS software company's North American payment partnerships strategy. Before that, he spent over a decade at Mercury (now Worldpay at FIS), overseeing developer integration and developing APIs and a comprehensive developer portal.

Read More

RESTAURANT POS

Sparkfly and Bojangles Partner to Transform Brand’s Personalized Mobile App and Digital Dining Experience

Sparkfly | April 25, 2022

Sparkfly, an award-winning retail technology solutions company that helps innovative restaurants and merchants unify customer engagement technologies to create deeper and more meaningful connections with customers, announced today they have been selected by Bojangles to transform the brand’s personalized engagement and eClub programs at each of its locations across the country. Sparkfly will help Bojangles integrate the brand’s point-of-sale (POS) systems with its offer management platform to connect the entire customer engagement experience. The Charlotte-based quick service restaurant (QSR) brand and its franchisees operate more than 770 restaurants system-wide in 14 states. Upon completion of the integration, Bojangles’ online and in-store POS transactions will be fully integrated and normalized, offering mobile app users a modernized digital customer experience that operates in any location, on any mobile device, or from any computer. The addition of a digital wallet to its mobile app, Bojangles, will streamline the flow of transactional data, enabling the brand to deliver real-time personalized offers in collaboration with their marketing and service cloud platforms, and acquire new customers. Bojangles’ new mobile app campaign is expected to officially launch to consumers in May 2022. “We are excited to partner with Bojangles to help them build a best-in-class mobile app and digital experience for their customers. At our core, we exist to empower QSR brands to be more innovative through a modernized approach to real-time data collection and personalized offers; this 360-degree customer engagement strategy is sure to transform the customer experience and positively impact the overall dining experience.” Sparkfly Founder and CEO Catherine Tabor “Sparkfly will be a great partner for Bojangles as we redefine the way our consumers experience, purchase, and engage with us by enhancing our mobile app and POS ecosystems to deliver a modern and seamless engagement and ordering journey for millions of our customers,” said Sergio Perez, Sr. Director of Omnichannel at Bojangles. Incentive Program With Sparkfly’s offer management capabilities, Bojangles can acquire new customers, collect transactional data, issue personalized offers through any form of media or distribution channel and redeem as part of an online order or through single-scan technology at the POS. Bojangles Mobile App Campaigns Through Sparkfly’s mobile wallet technology, Bojangles can make all offers available directly to customers in their mobile app, which can be used seamlessly online and via in-app ordering. In-Restaurant Technology Intelligence Sparkfly’s bi-directional POS integration will power Bojangles’s real-time communication of all transactional data to other marketing and analytics technologies, breaking down marketing data silos and establishing a true 360-degree view of their customer. Frictionless Online Ordering Sparkfly’s Smart Landing Page technology will reduce offer-to-online ordering friction for Bojangles customers, allowing them to redeem an online offer with a single click, reducing cart abandonment. Beyond that, Sparkfly streamlines the brand’s promotion capabilities by enabling a single platform that manages all offers being redeemed through the online ordering platform or at the in-store POS. About Sparkfly Sparkfly is a retail technology solutions company. We help innovative retailers and merchants like Chipotle, Del Taco, Bloomin’ Brands, and Great Clips unify customer engagement technologies to create deeper and more meaningful connections with customers. Through strategy and implementation of our platform, Sparkfly provides real time POS connectivity, offer management and loyalty, mobile loyalty wallets and real-time capture of transactional data. Connect, innovate and grow with Sparkfly. About Bojangles, Inc. Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 760 system-wide restaurants in 14 states.

Read More

POS SOLUTIONS

Acrelec Partners with PAR Technology to Upgrade Its Kiosk, Drive-Thru, and Digital Menu Board POS Capabilities

Acrelec | April 29, 2022

Acrelec, a global technology company reinventing the customer experience for restaurants and retail brands, completed its integration with Brink POS® software and Punchh Loyalty platform from ParTech, a leading global provider of point of sale (POS) software. This partnership and integration will allow PAR customers to benefit from Acrelec kiosks, drive-thru, and digital menu boards. When it comes to self-ordering kiosk technology, drive-thru, and digital menu boards, a complete POS integration allows for a seamless customer experience. It removes operational frictions—avoiding errors and simplifying the build and run of IT projects. "When testing and rolling-out new technology in restaurants, it is vital that technology providers partner together for the benefit of the brands and their consumers. We're confident that PAR customers will greatly benefit from accessing Acrelec technology as an additional option for serving their guests." Acrelec Innovation & Marketing Director Thibaud Denolle Acrelec counts over 80,000 installations around the world in 70 countries and nearly 1,000 employees, including three manufacturing plants and a 150-person software division. They work with iconic brands such as McDonald's, Dunkin', Burger King, KFC, and Taco Bell, providing an entire ecosystem of technology solutions for QSR and Fast Casual restaurants. About Acrelec Acrelec is a global technology company focused on reinventing the customer experience for restaurant and retail brands. Leveraging decades of software, hardware, and service/support expertise, Acrelec develops and integrates new platforms that increase customer engagement, optimize efficiency and improve operations. Serving nearly 70 global customers—including iconic brands such as McDonald's and Dunkin'—Acrelec counts over 80,000 installations in 70 countries, bringing its robust tech ecosystem for drive-thru solutions, self-order kiosk, self-checkout, and click and collect to people worldwide. With nearly 1,000 employees around the globe, Acrelec collaborates with customers and partners to design, create, build, and support the world's leading smart stores. Never satisfied with the status quo, Acrelec's passion is in delivering breakthroughs that drive business results for their customers.

Read More

RESTAURANT POS

GoTab Expands Its Integrated Partner Ecosystem with New Best-of-breed Technology

GoTab | April 27, 2022

GoTab launched its own API Developer Portal for integrated partnerships. As the next-generation restaurant commerce platform, GoTab is rapidly developing and curating its network of best-of-breed technology partners. Additionally, it has appointed Chris Jennings as Technical Director of Integrations. He will be responsible for developing and implementing the new portal's API strategy, establishing a technical route to market for new technologies, and managing integrated partners pre and post-launch. GoTab's integrated network of partners includes inventory management software such as YellowDog, CraftPeak, and Barack, which enables operators to monitor and optimize product availability and quality and sales and revenue data in real-time and in real-time one location. Additionally, GoTab operators rely on labor-management tools such as 7Shifts and CTUIT to estimate staffing requirements and save time and effort spent managing personnel schedules. Apart from seamless back-of-house connectivity and linked capabilities, GoTab's partner network assists operators in promoting their brand. For example, through multiple communication channels like SMS, online, and email, connected systems such as Klaviyo and Wisely powered by Olo enable automated marketing and data insight to build guest relationships and increase consumer engagement. Likewise, protecting a brand's reputation in a digital environment is made more accessible by networked systems like Marqii. GoTab responds by integrating with third-party delivery aggregators such as Novadine and Otter and direct links to DoorDash, UberEats, and others. Jennings joined GoTab from Vend, where he was responsible for the retail POS software company's North American payment partnerships strategy. Before that, he spent over a decade at Mercury (now Worldpay at FIS), overseeing developer integration and developing APIs and a comprehensive developer portal.

Read More

RESTAURANT POS

Sparkfly and Bojangles Partner to Transform Brand’s Personalized Mobile App and Digital Dining Experience

Sparkfly | April 25, 2022

Sparkfly, an award-winning retail technology solutions company that helps innovative restaurants and merchants unify customer engagement technologies to create deeper and more meaningful connections with customers, announced today they have been selected by Bojangles to transform the brand’s personalized engagement and eClub programs at each of its locations across the country. Sparkfly will help Bojangles integrate the brand’s point-of-sale (POS) systems with its offer management platform to connect the entire customer engagement experience. The Charlotte-based quick service restaurant (QSR) brand and its franchisees operate more than 770 restaurants system-wide in 14 states. Upon completion of the integration, Bojangles’ online and in-store POS transactions will be fully integrated and normalized, offering mobile app users a modernized digital customer experience that operates in any location, on any mobile device, or from any computer. The addition of a digital wallet to its mobile app, Bojangles, will streamline the flow of transactional data, enabling the brand to deliver real-time personalized offers in collaboration with their marketing and service cloud platforms, and acquire new customers. Bojangles’ new mobile app campaign is expected to officially launch to consumers in May 2022. “We are excited to partner with Bojangles to help them build a best-in-class mobile app and digital experience for their customers. At our core, we exist to empower QSR brands to be more innovative through a modernized approach to real-time data collection and personalized offers; this 360-degree customer engagement strategy is sure to transform the customer experience and positively impact the overall dining experience.” Sparkfly Founder and CEO Catherine Tabor “Sparkfly will be a great partner for Bojangles as we redefine the way our consumers experience, purchase, and engage with us by enhancing our mobile app and POS ecosystems to deliver a modern and seamless engagement and ordering journey for millions of our customers,” said Sergio Perez, Sr. Director of Omnichannel at Bojangles. Incentive Program With Sparkfly’s offer management capabilities, Bojangles can acquire new customers, collect transactional data, issue personalized offers through any form of media or distribution channel and redeem as part of an online order or through single-scan technology at the POS. Bojangles Mobile App Campaigns Through Sparkfly’s mobile wallet technology, Bojangles can make all offers available directly to customers in their mobile app, which can be used seamlessly online and via in-app ordering. In-Restaurant Technology Intelligence Sparkfly’s bi-directional POS integration will power Bojangles’s real-time communication of all transactional data to other marketing and analytics technologies, breaking down marketing data silos and establishing a true 360-degree view of their customer. Frictionless Online Ordering Sparkfly’s Smart Landing Page technology will reduce offer-to-online ordering friction for Bojangles customers, allowing them to redeem an online offer with a single click, reducing cart abandonment. Beyond that, Sparkfly streamlines the brand’s promotion capabilities by enabling a single platform that manages all offers being redeemed through the online ordering platform or at the in-store POS. About Sparkfly Sparkfly is a retail technology solutions company. We help innovative retailers and merchants like Chipotle, Del Taco, Bloomin’ Brands, and Great Clips unify customer engagement technologies to create deeper and more meaningful connections with customers. Through strategy and implementation of our platform, Sparkfly provides real time POS connectivity, offer management and loyalty, mobile loyalty wallets and real-time capture of transactional data. Connect, innovate and grow with Sparkfly. About Bojangles, Inc. Bojangles, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixins (sides) and Legendary Iced Tea®. Currently, Bojangles has approximately 760 system-wide restaurants in 14 states.

Read More

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