Charming charlie building a foundation for retail innovation and growth

| March 13, 2018

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Merchandising complexity, legacy systems, and error-prone manual processes threatened company’s growth trajectory. charming charlie deployed Oracle Retail solutions based on best practice workflows in the Oracle Retail Reference Library to meet critical business requirements and establish a foundation for growth in 13 months.

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SMART provides small and large businesses, government agencies and non-profits with solutions for growth, efficiency and public awareness. The SMARTV division produces FOCUS ON SUCCESS a TV News Magazine that features businesses and professions who provide quality services and products to Wash DC viewers. SMART also provides website and portal design, video production and streaming on the web, promotion in all media disciplines (including broadcast television) and public relations. SMART furthwer provides onsite facilities management. continuity of operations and emergency preparedness.

OTHER ARTICLES

How PWAs Empower Retailers to Exceed Customer Expectations

Article | March 4, 2020

If you can blink twice before a retail website or app loads, it’s likely that brand is losing potential customers in those seemingly fleeting moments. According to Google data, mobile page speeds take an average of 15 seconds to load. That number could have serious consequences when you consider that Akamai’s The State of Online Retail Performance study found 53 percent of mobile site visitors leave a page if it takes longer than three seconds to load. For retailers, a one-second delay in mobile load times can impact conversion rates by up to 20 percent. The longer the load time, the higher the bounce rate, and the less time a shopper will spend on a retailer’s website and/or app. This means retailers are losing the opportunity to expose shoppers to more merchandise and ultimately convert those visitors into buyers.

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How to choose your niche when starting a new amazon store

Article | March 10, 2020

A large part of your success as an Amazon seller revolves around choosing the right niche. Everyone wants to select a niche that is profitable and has limited competition, but not many succeed with it. While products with high demand allow you to make money faster, the question is, how you find a profitable Amazon product niche. Even if you find the right product, the journey of selling on Amazon can be quite challenging. First, there are already numerous sellers using the leading ecommerce platform to sell similar products. And secondly, it is not easy to convince buyers to spend money on your product, especially if you are a beginner with no customer reviews. But fret not; because we are here to help you precisely with that. In this blog, we will walk you through some useful ways to find niche ideas and get your fist amazon ecommerce business going. But before that, let’s understand the term “niche” and its importance.

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What the coronavirus means for DTC brands

Article | April 2, 2020

In the past several weeks, over 100 retailers both legacy and DTC have temporarily shuttered their doors or reduced hours to help stop the spread of the coronavirus. For digitally native brands, which operate few stores relative to more traditional players, the move to operating exclusively online, in theory, should have come with little disruption to business. But that hasn't been the case. Online spending at ThirdLove during the week of March 16 fell 39% week over week, while Poshmark fell 30% and StitchFix fell 9% during that same period, according to Edison Trends data shared with Retail Dive. As a whole, direct-to-consumer brand week-over-week spending fell 7% on average between March 2 and March 22. Comparatively, the average week-over-week increase for these brands from Jan. 6 to March 1 was 1%, according to the data.

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5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | February 10, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

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Spotlight

Smart Technology

SMART provides small and large businesses, government agencies and non-profits with solutions for growth, efficiency and public awareness. The SMARTV division produces FOCUS ON SUCCESS a TV News Magazine that features businesses and professions who provide quality services and products to Wash DC viewers. SMART also provides website and portal design, video production and streaming on the web, promotion in all media disciplines (including broadcast television) and public relations. SMART furthwer provides onsite facilities management. continuity of operations and emergency preparedness.

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