Charming charlie building a foundation for retail innovation and growth

| March 13, 2018

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Merchandising complexity, legacy systems, and error-prone manual processes threatened company’s growth trajectory. charming charlie deployed Oracle Retail solutions based on best practice workflows in the Oracle Retail Reference Library to meet critical business requirements and establish a foundation for growth in 13 months.

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BCBGMAXAZRIAGROUP

Always on the forefront of fashion, BCBGMAXAZRIA is the premier lifestyle brand for the dynamic woman. Fusing creativity, accessibility, desirability and wearability, BCBGMAXAZRIA occupies a unique position in the American fashion marketplace, offering sophisticated, confident designs that take customers from work to the weekend in style.

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How Retailers Can Engage Consumers with Creative Licensing

Article | March 5, 2020

Consumer has become discerning, ultimately asking more from a brand and ensuring everything from value, quality, convenience and eco-consciousness is catered for. This places a strain on bricks-and-mortar retail to provide a unique experience and a reason for buyers to log-off and leave the house. Julia Redman, founder, Buyers Eye, offers an insight into how to clear market confusion and differentiate brands. “The trend for buying less, but buying better, has the potential to completely change how we shop,” says Julia Redman. “GenZ and millennial consumers are very aware of the impact we are having on our environment and eventually this will signal an end to the era of ‘pile it high, sell it cheap’ fast fashion. Price will eventually cease to be the most important part of the value equation, with quality and sustainability becoming more critical factors in the customer decision making process.

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How AI is changing the face of modern web design for retailers

Article | March 5, 2020

Consumers take just 50 milliseconds to decide whether your website is worth staying on. It's therefore important for websites to be of high-quality in order to make sales. For online retailers, items need to be presented in an enticing way that convinces customers to buy. Web design plays an important role in this. While a website needs to appeal aesthetically, it also needs to provide a simple user experience from landing on the page through to purchase.

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Yotpo Names the Most Innovative eCommerce Agencies and Technology Companies

Article | March 5, 2020

Yotpo, the leading eCommerce marketing platform, has announced the winners of the third annual Yotpo Partner Awards. Drawing from hundreds of nominations from a thriving ecosystem of system integrators, agencies, and technology providers, Yotpo’s Partner Awards highlight the companies and brands at the cutting-edge of producing eCommerce and marketing experiences that spark and sustain customer relationships. The winners represent work for a variety of industries and brands, from apparel to home, to a D2C spinoff brand and celebrity makeup line martech news. “As Yotpo’s signature industry recognition program, the Partner Awards put a spotlight on the trailblazing companies who constantly push the boundaries of innovation in eCommerce and marketing.

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Yotpo Extends Its eCommerce Marketing Platform with Retail Syndication

Article | March 5, 2020

Today, Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world’s largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo’s data-driven eCommerce marketing platform combined with the broad reach of the Bazaarvoice Network demonstrates the value of Yotpo’s best-in-class solution for the world’s most cutting-edge brands. With this agreement, eCommerce marketers can continue to leverage Yotpo’s end-to-end platform to grow their direct-to-consumer (D2C) channel while accelerating third-party sales in parallel by syndicating their customer reviews, ratings, and visual content to the network’s 1,900 global retail sites.

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Spotlight

BCBGMAXAZRIAGROUP

Always on the forefront of fashion, BCBGMAXAZRIA is the premier lifestyle brand for the dynamic woman. Fusing creativity, accessibility, desirability and wearability, BCBGMAXAZRIA occupies a unique position in the American fashion marketplace, offering sophisticated, confident designs that take customers from work to the weekend in style.

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