Carrefour Kenya targets number 2 retail ranking this year, franchisee says

DUNCAN MIRIRI | April 9, 2019

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Carrefour aims to become Kenya’s number two retailer this year, adding floorspace and using ultra-competitive pricing to boost sales and increase market share, its franchisee holder in the country said.Majid al Futtaim’s (MAF) Kenya head Franck Moreau said that, since launching there three years ago, the franchise of the French hypermarket chain had grown far faster than expected, attracting a strong client base among the country’s expanding middle class.It has seven outlets in the capital Nairobi, with two more planned this year. Currently ranked third with a 22 percent market share, its revenue jumped 71 percent last year to 14 billion shillings ($140 million).

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