Can third-party vendors help retailers compete with Amazon?

PATRICIO ROBLES | November 19, 2018

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In an effort to better compete with the 800-pound gorilla of online retail, Amazon, more retailers are embracing relationships with third-party vendors.One of the latest is Macy’s. As detailed by Digiday, the department store chain-turned-ominichannel retailer has created a program it calls “Vendor Direct” under which third-party sellers are able to offer their wares for sale through the Macy’s website and fulfill orders themselves. They can also ship products to Macy’s stores, which the company is using as click-and-collect delivery hubs.According to Digiday, Macy’s has doubled the number of products it sells thanks to Vendor Direct and a job posting reveals that the program is “a top priority for the enterprise growth strategy” of the company.Unlike the third-party marketplaces operated by Amazon and Walmart, Macy’s exerts a high level of control over how the products offered by sellers participating in Vendor Direct are presented to consumers. Macy’s CEO Jeff Guenette explained: Guenette revealed that Vendor Direct has contributed to a more than 3% growth in same-store sales.

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