Cambridge Satchel Company to open London flagship amid 10th anniversary

SAHAR NAZIR | February 7, 2019

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Founder Julie Deane said the business was entering a second decade with “clear direction, new collections, trade partners and store openings” to celebrate 10 years since she founded the company with a budget of £600. The British retailer is set to open on a new site on Neal Street in London’s Seven Dials, which will also be its headquarters. Employees who previously worked at London’s Covent Garden store, which closed its doors last month, will now be transferred to the new store. “We have chosen Seven Dials as the location for our new flagship shop as we believe this is where we feel most at home,” Deane said “Our new Neal Street flagship shop is midway between our first home and our previous James Street location, and we believe this is exactly where we should be. “The streets are lined with eclectic independent brands that brim with creative atmosphere.”

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