Bulletproof's Retail & Product Expansion To Reach Over 20,000 New Stores Nationwide

| March 4, 2019

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The leading food, beverage, and content company best known for the widely popular Bulletproof Coffee and starting the collagen protein movement, announced today that distribution for the high performance food and beverage products will expand to over 20,000 new retail stores throughout the country. On the heels of launching innovative new products like Apple Pie Collagen Protein Bar, Vanilla Latte and Dark Chocolate RTD Cold Brew with Collagen Protein, and Caramel Ready-to-Drink (RTD) Cold Brew, Bulletproof will begin its expansion this spring in Costco, Target, Sam's Club, Walmart, Publix, HEB, Safeway, QFC, Ralphs, Meijer, Lifetime Fitness, Fred Meyer, and King Soopers. Driven by increasingly high product demand, this national expansion will expand doors at Wegmans and CVS as well.

Spotlight

Gordmans

Founded in 1915, the Omaha-based apparel and home fashions retailer operates 106 stores and over 3.8 million square feet in 22 states. Gordmans features name brand apparel, accessories, footwear, home decor, gifts, designer fragrances, furniture, and more at everyday savings of up to 60 percent off department and specialty store prices. While the company operates within the value segment of the industry, Gordmans differentiates itself by offering department and specialty store name brands, fashions and styles in a more upscale shopping environment. Gordmans was sold to Sun Capital Partners, one of the largest private equity firms in the country, in September 2008. A successful initial public offering of common stock for Gordmans occurred in 2010, as well as a secondary public offering in 2012.

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Gordmans

Founded in 1915, the Omaha-based apparel and home fashions retailer operates 106 stores and over 3.8 million square feet in 22 states. Gordmans features name brand apparel, accessories, footwear, home decor, gifts, designer fragrances, furniture, and more at everyday savings of up to 60 percent off department and specialty store prices. While the company operates within the value segment of the industry, Gordmans differentiates itself by offering department and specialty store name brands, fashions and styles in a more upscale shopping environment. Gordmans was sold to Sun Capital Partners, one of the largest private equity firms in the country, in September 2008. A successful initial public offering of common stock for Gordmans occurred in 2010, as well as a secondary public offering in 2012.

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