Bringing the Golden Rule of Retail into an Omnichannel World

| March 27, 2018

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Every person who’s ever worked in retail from the cash register to the corporate office – knows the golden rule: The customer is always right. It’s an adage that has stood the test of time. It still stands today, even as other industry rules are changing. Retail has evolved and a new normal is upon the industry. Advances in technology and a focus on omnichannel are forcing brands to rethink their customer experience strategies. Here’s what brands have to do in order to stay relevant in retail and bring the golden rule into an omnichannel world. Consumers are harder to please than ever before. They are also harder to predict. While brands are collecting more and more consumer data, they’re not sure what data is important and what is useless, stunting the potential of their efforts. It’s an age-old struggle that John Wanamaker identified in the early 1900s, saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Spotlight

CosBar

Since its foundation in Aspen in 1976, Cos Bar has been the original luxury multi-brand beauty retailer, committed to delivering the world’s best beauty buying experience. Designed for a sophisticated and discerning audience, Cos Bar has successfully carved out a unique and engaging sales experience focused on the needs of the client. Coupled with a carefully curated array of the world’s best beauty brands, this artful combination of selection and service has led the brand to unprecedented levels of appreciation.

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Spotlight

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Since its foundation in Aspen in 1976, Cos Bar has been the original luxury multi-brand beauty retailer, committed to delivering the world’s best beauty buying experience. Designed for a sophisticated and discerning audience, Cos Bar has successfully carved out a unique and engaging sales experience focused on the needs of the client. Coupled with a carefully curated array of the world’s best beauty brands, this artful combination of selection and service has led the brand to unprecedented levels of appreciation.

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