Brick-and-mortar shopper traffic during holidays had its ups and downs: Report

ZLATI MEYER | January 3, 2019

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Black Friday remains the busiest shopping day of the year in 2018, but Super Saturday better known as the last Saturday before Christmas lived up to its name: super. The day saw traffic to physical stores jump 2.3 percent over 2017's numbers, according to ShopperTrak, which studied shopper behavior from the Sunday before Thanksgiving, Nov. 18, through the Saturday after Christmas, Dec. 29. ShopperTrak, part of the technology and industrial company Johnson Controls, declined to provide actual numbers. The combined three days leading up to Christmas Day in 2018, Saturday through Monday saw a 3.8 percent increase in traffic versus the three days leading to last year's big day, which were Friday through Sunday, the report released Thursday found.

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