Brick-and-Mortar Retail Makeover Elevates the Experience

FRANK POORE | November 12, 2018

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To find an optimal balance between online and in-store shopping, forward-thinking retailers are reevaluating the concept of brick-and-mortar and reinventing the in-store experience for customers. This has led to a broader view of how to get the most value from physical spaces. It places the emphasis on experiences that elevate the brand instead of commoditized, purely transactional shopping. Of particular note is the trend of inventory-free showrooms that use physical space to create an engaging experience, utilizing the ecommerce supply chain for fulfillment. Brick-and-mortar retailers are not the only ones recognizing the importance of in-store experience. A growing number of companies are creating holiday pop-up shops, essentially showrooms with a holiday spin. They have risen in popularity particularly among digitally native retailers like Brandless and Wayfair, establishing in-person connections with customers. Instead of investing in full-blown stores, online retailers are embracing pop-ups as a way to establish a temporary presence in high traffic, urban environments.

Spotlight

Crunchyroll, Inc.

Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 40 million registered users and over 1 million subscribers. Fans connect through the most complete anime library including "Naruto Shippuden,"​ "Attack on Titan,"​ and “Dragon Ball Super,” events such as Crunchyroll Movie Nights, Crunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.

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Crunchyroll, Inc.

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