Brian Barber: Retail cowboy

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Brian found a way to keep growing his family’s century-old western wear business. Find free training and tools to help you grow your own skills, career, or business . Brian found a way to keep growing his family’s century-old western wear business.

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BKV

At BKV, we're passionate about direct marketing. We've been delivering integrated marketing solutions since 1981, so we really know what we’re doing. With a staff of over 100 direct marketers in Atlanta, we work alongside clients whose names show up on Fortune 500 lists and among the top nonprofit organizations in the world. Our experts address the entire marketing picture using a combination of traditional and digital media—all to ensure we’re measurably growing clients’ brands and sales.

OTHER ARTICLES

5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

Article | March 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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Factories shift operations in scramble to restock supermarket shelves

Article | March 22, 2020

With supermarkets stripped of food and many other essentials, consumer product companies halted factory runs of niche items such as scented bleach in order to speed up production of more basic merchandise that is in high demand. Brick-and-mortar retailers have warned that hoarding toilet paper, cleaning supplies and food staples was fueling shortages. Amazon.com (AMZN.O), the biggest online retailer, said it sold out of many household staples after orders spiked. As the fast-spreading coronavirus continues to alarm consumers across Europe and the United States, Trump held a phone call on Sunday with 30 executives from grocery stores including Amazon.com’s Whole Foods, Target Corp (TGT.N), Costco Wholesale Corp (COST.O) and Walmart Inc (WMT.N). Trump Administration official Larry Kudlow assured television news viewers that U.S. supply lines were “working pretty well.”

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Retail Sales See Record-Breaking Drop, and More COVID-19 News

Article | March 22, 2020

Here are the latest stories to emerge as retailers and brands deal with the impact that the global spread of the coronavirus has had on their businesses. This daily update offers retail executives the chance to stay-up-to-date on all that's happening within the retail industry, particularly as they put into motion their own COVID-19 response plans. Retail sales saw their biggest monthly drop on record during March 2020 as the COVID-19 pandemic forced many retailers to temporarily close across the nation, the National Retail Federation reported. However, grocery store sales climbed, as well as sales from other "essential" retailers, offsetting some of the decline.

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How Is Your Ecommerce Business Adjusting to Coronavirus? Let Us Know

Article | March 22, 2020

Reality as we know it has been interrupted. Our entire lives have been put on hold. And it’s not a great feeling. To fight the global coronavirus pandemic, we’re all stepping back from large gatherings even if it disrupts our business goals or denies us the ability to catch up with dear friends. Not only have we postponed Ecommerce Operations Summit 2020 but we are brainstorming other ways to do our part and contribute however we can. Our focus right now is on everyone whose lives have been turned upside down or even put at mortal risk by this invisible enemy. How has this impacted you? While you’re working from home, carve out a quick minute to answer this survey and share the effect COVID-19 has had on your business. Answers will be collected through this Thursday.

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Spotlight

BKV

At BKV, we're passionate about direct marketing. We've been delivering integrated marketing solutions since 1981, so we really know what we’re doing. With a staff of over 100 direct marketers in Atlanta, we work alongside clients whose names show up on Fortune 500 lists and among the top nonprofit organizations in the world. Our experts address the entire marketing picture using a combination of traditional and digital media—all to ensure we’re measurably growing clients’ brands and sales.

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