Breaking free from the spell of "Amazon-azement"

MARK BUNNEY | June 26, 2019

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At its core, technology drives disruption. Innovation wouldn't be possible without the subsequent waves of uncertainty and awe that come as a result. Retailers are experiencing this shock today, as Amazon continues to push the boundaries and limitations of how retailers can operate — both in-store and online. Cashier-less checkout is a fascinating concept, but those retailers who are experiencing "Amazon-azement" and feel pressured to compete directly should take a minute to think strategically.

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Powered by innovative technology and operations, we have set out to transform the customer experience journey – from revolutionizing last mile delivery to rethinking how customers search and discover on a truly mobile platform. We have been named one of the ‘50 Smartest Companies in the World’ by MIT Technology Review and we are one of Forbes magazine’s ‘30 Global Game Changers’. Only nine companies including Amazon, Google, Facebook, Tesla Motors and Coupang have been named on both lists.

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