Boux Avenue hires merchandising director from M&S

SAHAR NAZIR | June 11, 2019

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Boux Avenue has appointed a new merchandising director who will join from multinational retailer Marks & Spencer.Rachel Harley was previously the head of merchandising for M&S’ lingerie group, and will bring “in-depth knowledge of the planning, buying and trading complexities associated with multichannel retailing”.Harley will report to Boux Avenue chief executive Michael Kerr, who joined the lingerie retailer last August after a career at M&S.“Rachel completes the new-look Boux Avenue management team and with her expertise will ensure that the brand is driven forward and reaches the next level through fresh ideas, products and energy,” Boux Avenue owner Theo Paphitis said.

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Adore Me is a disruptive e-commerce startup revolutionizing the lingerie industry by creating fast-fashion, affordable, inclusive intimates – you could say we’re the online Zara of lingerie. Adore Me is ranked #9 on Crain’s Fast 50 list of fastest-growing companies in New York, ranked three times on the Inc. 500 list of the fastest-growing private companies in America, including the #2 fastest growing retail company in the U.S. in 2015. Founded in 2012 with the ambition to disrupt the industry to its core - Adore Me has grown to be a team of 140 employees across the U.S. and Europe, with revenues exponentially growing from $1M in 2012 to $84M in 2016.

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