Black Friday darker for some retail stocks than others

NOEL RANDEWICH | November 25, 2019

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The U.S. holiday shopping period kicking off on Friday may heighten Wall Street’s perception of a growing divide between retailers adapting to online sales and those unable to shake their reliance on dwindling shopping mall traffic. On one side are companies including Target (TGT.N), Costco (COST.O) and Best Buy (BBY.N), which have bulked up their online presence, deliveries and fast in-store pickups attractive to customers and have seen their stocks outperform. Also among the winners are shares of Ross Stores (ROST.O) and TJX Companies (TJX.N) - apparel discounters offering consumers attractive value. At the other end of the divide, GAP (GPS.N), Victoria Secret-owner L Brands (LB.N) and department stores Macy’s (M.N) and Kohl’s (KSS.N) have slumped as those one-time mall powerhouses struggle to successfully revamp their products and locations and keep customers visiting.

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