Black Friday: 4 ways retailers can prepare

STEVE DAVIDSON | November 16, 2018

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Black Friday is days away and retailers are feeling the stress that comes with the most anticipated shopping day of the year.More than 115 million people flock to stores or hop online to find the best deals, spending $655.8 billion between the months of November and December.The large influx of customers, both in-store and online, can be challenging for retailers — but with this portion of the calendar accounting for as much as 30 percent of sales annually, it's critical that retailers are prepared to meet the challenge. With that in mind, here are four tips to help prepare for Black Friday starting right now. Dedicated Black Friday shoppers remember the days when they would bundle up and camp outside their favorite store to claim the best deals. Despite the nostalgia, Black Friday has since changed with the rise of online shopping. Online sales now generate more than $117 billion during the holiday season, making online marketing more important than ever.

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