Bella+Canvas Introduces Direct-to-Consumer Retail Channel

BRENDAN MENAPACE | October 8, 2019

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Bella+Canvas, Los Angeles, announced that it launched a direct-to-consumer e-commerce platform. Previously, Bella+Canvas apparel was only available via wholesale channels, but now end-buyers can directly purchase blank men's and women's styles from a curated assortment of products. Furthermore, the company said it will start online, but plans to open pop-up physical stores starting next year. "We've [been] making retail-quality tees since we started making apparel over 25 years ago," Danny Harris, co-CEO and co-founder of Bella+Canvas, said in a press release. "We've always prided ourselves on doing wholesale different—perfecting our craft and making the most exceptional quality tees possible. For us, a move into the retail space has never been a matter of if, but when, and we're excited to announce that time has finally come."

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