Behind accenture's groundbreaking droga5 deal

JUDANN POLLACK | April 3, 2019

article image
Accenture Interactive today announced it has reached a deal to acquire Droga5 in what it's calling a game-changer for the business. Buying Droga5 could put to rest the notion that consultants pose little threat to ad agencies because they lack creativity. Still, skeptics have questioned the ability of creative shops to thrive under the ownership of big consultancies, which have attempted to bolster their marketing services offerings in recent years via acquisitions. Accenture Interactive did not disclose the financial terms of the deal. But a spokesman confirmed it was the largest agency acquisition the group has made when measured by price, revenue and headcount. That suggests a price tag north of the $283 million it paid in 2013 for Acquity Group, a large Chicago-based digital agency.

Spotlight

Renault Retail Group

Jumbo Retail Argentina, a company of the Cencosud group, is a company with a strong presence in Argentina, Chile, Peru, Brazil and Colombia. For 25 years, Jumbo Retail Argentina has distinguished itself by serving our customers, betting on the commitment of higher quality.

OTHER ARTICLES

Retail store space can have myriad uses

Article | March 22, 2020

Brick-and-mortar retailers have embodied this concept since the inception of physical stores. The saying is taking on a different meaning for retailers seeking to reimagine the concept of physical stores. No-inventory stores, like Bonobos, are exchanging storefronts filled with large amounts of costly inventory for showrooms stocked with personal stylists, cafés or office space. The concept of the store as a showroom benefits retailers, their customers and their workers. The combination of decreased square footage, lower rents and freed-up cash typically tied up in massive inventories creates new opportunities for all to enjoy. Consolidating most inventory in a few central locations, rather than scattering it across all stores, will increase margin and inventory turns significantly.

Read More

Fashion retailers may have to write-off £15bn worth of spring and summer stock

Article | March 22, 2020

Unprecedented volumes of clothing are building up in warehouses as fashion retailers are unable to sell their spring and summer stock. The majority of physical shops in the UK remain closed under the government’s current lockdown measures, with sales of non-food items down by 70 per cent according to research by Retail Economics and Alvarez & Marsal reported by the Times. The study found that more than 50 per cent of non-food retailers in the UK will likely run out of cash in the next six months, with all major non-food retailers operating in negative cash flow at present.

Read More

How E-Commerce Inventory Management Can Help You Save Money

Article | March 22, 2020

E-commerce platforms are no longer secondary to that of brick-and-mortar stores. In fact, having an e-commerce platform is crucial to ensure business success today. The numbers don’t lie. Global retail e-commerce sales totaled over $3.5 billion in 2019. The value of the market is rising year on year. Running an online store can be a lucrative exercise if you get the vital processes correct. One such process is your inventory management. At heart, e-commerce is simple. You showcase a range of products online, customers find and buy what they want, and then you deliver. What’s critical, then, is that you have the items you advertise and can get them where they need to go. That’s why getting your inventory management right is essential.

Read More

Factories shift operations in scramble to restock supermarket shelves

Article | March 22, 2020

With supermarkets stripped of food and many other essentials, consumer product companies halted factory runs of niche items such as scented bleach in order to speed up production of more basic merchandise that is in high demand. Brick-and-mortar retailers have warned that hoarding toilet paper, cleaning supplies and food staples was fueling shortages. Amazon.com (AMZN.O), the biggest online retailer, said it sold out of many household staples after orders spiked. As the fast-spreading coronavirus continues to alarm consumers across Europe and the United States, Trump held a phone call on Sunday with 30 executives from grocery stores including Amazon.com’s Whole Foods, Target Corp (TGT.N), Costco Wholesale Corp (COST.O) and Walmart Inc (WMT.N). Trump Administration official Larry Kudlow assured television news viewers that U.S. supply lines were “working pretty well.”

Read More

Spotlight

Renault Retail Group

Jumbo Retail Argentina, a company of the Cencosud group, is a company with a strong presence in Argentina, Chile, Peru, Brazil and Colombia. For 25 years, Jumbo Retail Argentina has distinguished itself by serving our customers, betting on the commitment of higher quality.

Events