Beating Online Retail Fraudsters at Their Own Game

SAM BOUSO | August 5, 2019

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Fraud affecting online retailers is on the rise. According to LexisNexis® Risk Solutions’ 2018 True Cost of Fraud for the Retail Sector study, successful retail fraud attempts rose almost 30 percent between 2017 and 2018. Every $1 of fraud costs midsize to large retailers an average of $3.29. So how can retailers protect themselves with an increasing amount of successful fraud attempts accompanied by more sophisticated fraudulent tactics? The answer is educating retailers on next-generation security technologies that evolve at a faster rate than fraudsters. Next-generation fraud prevention solutions aim to provide security without introducing friction to the user experience. An example of friction is a false positive, which is the phrase used to describe the flagging of a legitimate customer’s purchase journey as fraud.

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Entertainment Benefits Group

Entertainment Benefits Group (EBG) is one of the fastest growing e-commerce companies in the country that specializes in live entertainment and travel. EBG generates millions of transactions annually by merchandising thousands of attractions and activities, live entertainment, hotel rooms, and other products and services through private, membership-based programs and other direct distribution channels.

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