Beating Online Retail Fraudsters at Their Own Game

SAM BOUSO | August 5, 2019

article image
Fraud affecting online retailers is on the rise. According to LexisNexis® Risk Solutions’ 2018 True Cost of Fraud for the Retail Sector study, successful retail fraud attempts rose almost 30 percent between 2017 and 2018. Every $1 of fraud costs midsize to large retailers an average of $3.29. So how can retailers protect themselves with an increasing amount of successful fraud attempts accompanied by more sophisticated fraudulent tactics? The answer is educating retailers on next-generation security technologies that evolve at a faster rate than fraudsters. Next-generation fraud prevention solutions aim to provide security without introducing friction to the user experience. An example of friction is a false positive, which is the phrase used to describe the flagging of a legitimate customer’s purchase journey as fraud.

Spotlight

Rexall Pharmacy Group Ltd.

We are pioneers and trailblazers with a rich heritage in pharmacy retail innovation. We’re proud of our Canadian roots, which date back to 1904, and are equally as proud of who we are today: entrepreneurially-minded, agile, and passionate about evolving the business we have grown and love dearly.

OTHER ARTICLES

Google Enjoy Retail store Will take Down Controversial Infowars App

Article | March 29, 2020

The controversial Infowars app, an outlet of infamous conspiracy theorist Alex Jones, has been taken down from the Google Play Keep for spreading misinformation about COVID-19, the illness caused by the new coronavirus. Google confirmed to WIRED that it taken out the application, which had more than 100,000 downloads. The app sold numerous products, contained films and content from Jones, and offered dwell broadcasts of The Alex Jones Display. The Infowars application was eradicated subsequent a online video that was posted to it previous 7 days, in which Jones questioned initiatives in slowing the spread of the coronavirus, which includes social distancing and self-quarantines.

Read More

5 Ways Customer Engagement Can Boost Your Ecommerce Site

Article | February 10, 2020

“Every consumer wants a different experience when shopping, and this ‘experience‘ has become the differentiating factor for many successful business models.” This statement is even more important for ecommerce businesses, which have no face-to-face interaction with clients. With increasing competition, product quality and price are no longer enough to differentiate your brand. To stand out, you need a well-planned customer engagement strategy so they keep coming back for more. Many studies have highlighted the relationship between sales and customer engagement. According to a PwC report, ecommerce businesses can gain measurable benefits, including greater spending, by changing their customer experience strategy to make them feel appreciated. Higher engagement or personalization also impacts impulse purchases.

Read More

Walmart will cut store hours starting Sunday to give workers time to restock

Article | March 15, 2020

Walmart Inc., the biggest U.S. retailer, will cut its store operating hours starting Sunday to give its workers time to restock shelves as the coronavirus outbreak intensifies. The pandemic is prompting Americans to buy more groceries and other daily necessities, often emptying shelves in anticipation of an extended period of so-called social distancing or self-isolation. The number of confirmed Covid-19 cases globally has risen to almost 152,000, with deaths nearing 5,700. “I don’t think any of us have been through an experience like this,” Dacona Smith, Walmart’s U.S. executive vice president and chief operating officer, said in a statement, adding that the change is to ensure “associates are able to stock the products” that are in demand. Stores and neighborhood markets some operating as long as 24 hours a day will open from 6 a.m. to 11 p.m., while those with shorter hours will retain their existing schedules, the Bentonville, Ark.-based company said.

Read More

Grow your retail business with new customer trends

Article | April 7, 2020

Retailers know how important it is to drive customer engagement a business's success depends on customer retention, growth and ultimately sales. As an entrepreneur and the owner of retail jewelry brand Blossom Box Jewelry, I understand first-hand how important and often difficult it is to develop sales and marketing plans and strategies that will resonate with a target audience and provide a competitive advantage over other brands. With markets becoming increasingly saturated, it's crucial to create key differentiators for a business to remain successful. Throughout the year, I track customer e-commerce trends and online purchasing habits to identify ways to reach my customer base more effectively. That's the key to turning site browsers into paying customers: reaching shoppers the way they want to be reached, adapting business strategies to fit their needs, learning from their behaviors, and ultimately forming meaningful connections.

Read More

Spotlight

Rexall Pharmacy Group Ltd.

We are pioneers and trailblazers with a rich heritage in pharmacy retail innovation. We’re proud of our Canadian roots, which date back to 1904, and are equally as proud of who we are today: entrepreneurially-minded, agile, and passionate about evolving the business we have grown and love dearly.

Events