BDC Capital invests in outerwear retailer Altitude Sports

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Altitude Sports, a Montréal-based web retailer specializing in urban and outdoor high-end clothing, has secured an investment from the growth equity group of BDC Capital. No financial terms were disclosed for the deal, which gave BDC a minority stake. Founded in 1984, Altitude is headed by Co-CEOs Maxime Dubois and Alexandre Guimond, who acquired the business in 2011. Today, it offers a selection of more than 340 brands, sold primarily through an online store, Altitude-sports.com. BDC, which has funded Altitude since 2011, will in the latest deal support the company’s continued growth. BDC last year allocated $250 million to growth equity investing.

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AJIO is Reliance’s natural digital fashion extension that launched at the Lakme Fashion Week in April 2016 at Mumbai. AJIO holds the distinction of being Reliance Retail’s first pan-Indian ecommerce venture. The differentiator of brand AJIO is that it’s the one stop shop for styles that are handpicked, bang on-trend, at prices that are easily the best you’ll find anywhere.

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