Basics of Launching a Startup

| December 28, 2018

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In our first edition of ‘Mobile App Technology Report 2018’, we present to you an insight into the Startups space, with a key focus on digital marketing trends. In the past decade, we have seen the rebirth of the startup ecosystem with a more sustainable business model in the form of venture capital. Driven by factors such as availability of funding, consolidation activities by a number of firms, evolving technology space and a burgeoning demand within the domestic market has led to the emergence of startups.

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Crate and Barrel

At Crate and Barrel, we help people love how they live in moments that matter. Founded in 1962, the Crate and Barrel family of brands, including CB2, is an industry-leading home furnishings specialty retailer, known for exclusive and functional designs celebrating all things home.

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Top 6 Best Retail POS Systems For 2020

Article | April 16, 2020

A retail POS system is a system that includes customer display, barcode scanner, receipt printer, cash drawer, monitor, computer, and debit/credit card reader. POS systems offer the functionalities of CRM to interact with the customers or integration with an existing CRM system, sending of email & text messages, loyalty reward program, updating contact records, and functions for setting an appointment.

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How is Point of Sale Software Changing in 2020?

Article | June 25, 2020

All great businesses are blooming on the edifice of POS, which stands for Point of Sale System. Every inch of your business consistency, management, and profits is subjected wholly and solely to the retail POS system. As we all are aware of its importance in a business and how effectively it tends to expand business empires and profits. In other words, a retail POS system is like a Midas touch to your business; it enhances it and enhances it for good, adorning it with golden profits. The idea of POS software is simple. It excludes every chance of human errors and inconsistencies, holds back your company's loss, and increases the productivity of your checkout counter. This is all it does, and all of these tasks are simple, but they are reassuring business tactics that ensure promising gains and remarkable retail growth.

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How Retailers Can Engage Consumers with Creative Licensing

Article | March 5, 2020

Consumer has become discerning, ultimately asking more from a brand and ensuring everything from value, quality, convenience and eco-consciousness is catered for. This places a strain on bricks-and-mortar retail to provide a unique experience and a reason for buyers to log-off and leave the house. Julia Redman, founder, Buyers Eye, offers an insight into how to clear market confusion and differentiate brands. “The trend for buying less, but buying better, has the potential to completely change how we shop,” says Julia Redman. “GenZ and millennial consumers are very aware of the impact we are having on our environment and eventually this will signal an end to the era of ‘pile it high, sell it cheap’ fast fashion. Price will eventually cease to be the most important part of the value equation, with quality and sustainability becoming more critical factors in the customer decision making process.

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Grow your retail business with new customer trends

Article | April 7, 2020

Retailers know how important it is to drive customer engagement a business's success depends on customer retention, growth and ultimately sales. As an entrepreneur and the owner of retail jewelry brand Blossom Box Jewelry, I understand first-hand how important and often difficult it is to develop sales and marketing plans and strategies that will resonate with a target audience and provide a competitive advantage over other brands. With markets becoming increasingly saturated, it's crucial to create key differentiators for a business to remain successful. Throughout the year, I track customer e-commerce trends and online purchasing habits to identify ways to reach my customer base more effectively. That's the key to turning site browsers into paying customers: reaching shoppers the way they want to be reached, adapting business strategies to fit their needs, learning from their behaviors, and ultimately forming meaningful connections.

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Spotlight

Crate and Barrel

At Crate and Barrel, we help people love how they live in moments that matter. Founded in 1962, the Crate and Barrel family of brands, including CB2, is an industry-leading home furnishings specialty retailer, known for exclusive and functional designs celebrating all things home.

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