Back to school spending expected to reach record highs

TATIANA WALK-MORRIS | July 22, 2019

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Consumer spending is expected to reach nearly $26.2 billion, or $696.70 per household, on K-12 back-to-school items in 2019. The total household spend is up from 2018's reported $684.70, while spending a year ago was higher  $27.5 billion total due to more families with children in grades K-12, according to National Retail Federation's 2019 survey. Average consumer spend for college-related items is also projected to increase this year. Back-to-school college spending in 2019 is expected to rise to $54.5 billion, or $976.78 per household, the NRF report also found. K-12 families expect to spend an average of $239.82 on clothing and accessories, $203.44 on electronics and $135.96 on shoes. Fifty-three percent of shoppers said they plan to do most of their shopping at department stores, 50% will shop at discount stores and 49% said they plan to shop online, the survey found.

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