Avoid becoming Toys R Us: Make mobile-first discovery the retail experience

ANDREW BLACHMAN | August 23, 2018

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Retailers have all heard the news by now: After six decades in business, Toys R Us closed all 800 of its stores in the United States.There are, of course, multiple factors when a business fails, and it's all too simplistic to point to a single point of failure. Nevertheless, Toys R Us' infamous decision to outsource online sales to a startup called Amazon in 2000 foreshadowed its demise less than two decades later. It provides a cautionary tale for retailers today wrestling with shifting consumer behaviors.Perhaps most interesting, the Toys R Us–Amazon partnership of the dot com era was met with cheers by the toy retailer's Wall Street investors at the time, as the company became Amazon's exclusive category seller without suffering through the losses necessary to build its own online business. This short-term gain, however, put Toys R Us at a massive long-term disadvantage when it came to understanding and building its own online presence.Retailers today face a similar dilemma when deciding how much to invest in mobile experiences that could potentially generate online demand, not just harvest it. Every retailer has a search strategy that optimizes for Google, an email strategy to drive retention, and a presence on social media to spur referrals and brand affinity.

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Shop.com.mm is Myanmar’s biggest online shopping platform where you can shop the widest selection of mobile phones, electronics, fashion, home appliances, kid’s items and more in Myanmar, and have them shipped directly to your home or office at your convenience! We offer nationwide delivery, free returns and have several convenient payment options to choose from.

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