Automotive Retail in the Digital Age

| November 29, 2017

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At the beginning of the 21st century, many thought the auto industry had reached the point where – in spite of the complexity of its product – it no longer represented the leading edge of technology. The industry was viewed as a lumbering behemoth, most often gaining public attention from its need for regulatory oversight and its vulnerability to economic downturns.

Spotlight

iD30 Digital

The digital industry is fast becoming a crowded place with new startups, and it is getting harder for businesses to find the right agency to work with, iD30 can truly say we are not new to the game! We have been in the online marketplace since 2002, that is a lot of knowledge and experience to call upon.

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The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

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As a business owner, utilizing technology may seem challenging or unnecessary, especially if you have been running your business without it for the last few years. There’s nothing wrong with doing business the old-fashioned way, but the time will come when you will need to embrace technology to remain competitive in your industry. But with all the apps and software available for small-to-medium businesses, which one should you prioritize?

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Can AI give retail a boost?

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The retail industry has undergone multiple transformations during the past century, with those who adapt and innovate continuing to survive. It also helps if one is exceptionally unique. It seems that the world's consumers have gotten a little tired from having to explore multiple shopping locations to find what they want or need. But the opportunity for companies to display their branding and sway customers to buy more than they need was once considered a ground breaking idea. In the United States (US), before 1916, customers would pass their grocery list to a clerk, who would then put items together for shoppers in one bag. That all changed when Piggly Wiggly opened over 100 years ago – allowing customers to instead browse the store and collect the items by themselves in a basket.

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Spotlight

iD30 Digital

The digital industry is fast becoming a crowded place with new startups, and it is getting harder for businesses to find the right agency to work with, iD30 can truly say we are not new to the game! We have been in the online marketplace since 2002, that is a lot of knowledge and experience to call upon.

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