Augmented Reality Takes Center Stage in Mobile Retail

POS Solutions, POS Retail

Article | January 12, 2024

To say these are interesting times for the retail sector would be an understatement. COVID-19 has created a dichotomy the likes of which we've never seen before. On the one hand, a large percentage of retailers have closed up shop temporarily either in response to regulatory mandates, or due to dwindling customer foot-traffic. And on the other hand, a number of retailers remain open for business and under great strain as nearly all remaining retail traffic is funneled to grocery stores, pharmacies, hardware stores and big-box retailers considered to be essential in the eyes of regulators.

POS Solutions

Article | February 15, 2024

Retailers are rapidly adapting their businesses as covid-19 continues to hinder sales. The most successful are shifting towards online experiential retail. As a business owner, you’re probably hearing a lot of ways that small businesses can adapt to the changing times. The most common that we’ve seen are: Move your store online, or improve your online sales processes. Offer on-the-go product deals Shift product focus to hands-on usage and activities. While these are definitely great starting points, they aren’t really specific to any industry. We’ll cover different ways you can adapt your retail business using the tools from right within your Erply account. We’ll even cover examples specific to a variety of industries so you can be inspired to change up or improve your covid-19 sales strategies. The strategy: Adapting your retail business Retail adaptation can seem overwhelming at first, especially if you’ve never undergone large-scale product changes before. A good place to start to is to think: what would you want to see in a retailer during the covid-19 shutdown? Think about yourself as a consumer, not a store owner. Life might be slowing down, but it’s not coming to a standstill — you probably want to find more ways to maintain safe, healthy protocols when shopping for necessities, looking for gifts, or seeking entertainment. As a retailer, your customers will be looking to you for ways to do all of these, while also minimizing the risk of coming into contact with covid-19. There are plenty of creative ways to shift your business offerings to fit these fast-changing times. We’ll first give examples of how your existing Erply tools can be used to adapt your business, then will cover industry-specific examples. Create special deals Remember, short-term value translates into long-term customer relationships! Loyalty points Looking to boost sales without discounting your products? Try offering loyalty points at an increased rate to encourage shopper support during covid-19. Loyalty programs are a great way to encourage repeat business by incentivizing customers to repeatedly choose your store over competitors in exchange for rewards. Bundles and assemblies Product bundles and assemblies can be used to sell items together in a group. Product bundles can be used to sell large items together at a slightly discounted price or to help sell slow-moving inventory. Think subscription boxes, holiday-themed gift sets, or even items commonly purchased together. Promotions Seasonal, event-based, or brand collaborations; there’s never a bad time for a sales promotion! They’re a great way to encourage customer sales by offering enticing product discounts. Erply’s powerful promotions builder enables you to set up flat discounts, percent discounts, BOGO-type deals, and more. Price lists An alternative to promotions, price lists allow you to create highly specific discounts for any sales campaign. Price lists can target specific product groups, store locations, or even customer segments (think VIP pricing). Coupons Coupons can offer one-time, redeemable rewards. They tie into promotions, but aren’t available to every customer, only the ones who have a coupon or a coupon code. Improve customer service Customer service is more than just employee-to-customer interaction; it also includes accessibility and streamlined shopping. Buy online, pickup in-store Offer flexible, health-conscious ways for your customers to purchase products in your store. Our e-commerce options allow customers to buy products online, then purchase them in-store. Flexible retail tools mean you can offer a variety of pickup order options that suit the needs of you and your customers. Purchases can be paid in full, partially paid, or can be paid once the customer arrives for pickup. Offline mode for sales anywhere Covid-19 regulations might mean that you’re not able to sell out of your store as you normally would. Maybe you need to make sales on-the-go or from an outside location. Erply’s offline POS ensures that all sales are accounted for, even if you have no internet access. Once connection resumes, all sales data will sync up to your back office to keep your records accurate. The ability to make sales and perform basic POS actions without wifi connection means you can think up creative ways to service your customers outside of your physical store. Contactless payments Depending on your payment hardware, you may be able to accept contactless payments like NFC tap-to-pay, ApplePay, GooglePay, and SamsungPay. This allows you to offer flexible payment options for your customers, while also protecting them (and your employees) from physical contact. See if you own a contactless payment-enabled device. E-commerce for paid online classes and services Webstores are a great opportunity to boost sales when your physical store locations are closed or operating at limited capacity. Can’t sell your products in-store? Try demoing them online instead. Maybe you occasionally host in-store events. Those can be moved to the web, with an e-commerce solution to help you keep track of attendance (online passes can be sold for $0, if needed!) Right now, you can get set up with Shopify, WooCommerce, or ShopZ. Remote payments If you’re offering curbside pickup or phone orders, you can charge customers remotely through your payment processor. This can be done for curbside pickup phone orders, deliveries, or other unique payment processes that you might be implementing. Right now, customers using Global Payments (formally TSYS, Cayan) as their payment processor have access to theGenius Vault to charge customers remotely. Recurring billing If you’re setting up subscription services, you might want to set up recurring billing in your Erply account. Recurring billing automatically creates product invoices at set increments, which can be billed for any predetermined length of time. Erply does the hard work for you so you can focus on servicing your customers. Industry-specific retail adaptation ideas Below, we’ll list some industry-specific ideas on how you can adapt your retail business to the changing times. Be sure to check out all of the sections, even if an industry does not match your business, you might gain inspiration on how certain ideas can be adapted to your specific store! Most, if not all of these ideas can be implemented online or in-store. Be sure to contact our team if you need e-commerce set up on your Erply account, Remember, although people are spending more time indoors, those numbers will decrease as states open up and as the weather improves. Try to envision how your products can be used outdoors or during seasonal events while still adhering to social distancing policies. Fireworks stores Areas particularly affected by stay-at-home orders are seeing an increase in one-off fireworks usage, This will, of course, only increase as the weather warms up and we inch closer to summer holidays. Recommend setting up fireworks bundles to encourage sales, to new and existing customers. Starter packs can be used to help sell slower moving items and introduce new audiences to your store.. Depending on your state’s fireworks regulations, you might also want to set up subscription boxes, or a “fireworks of the month” bundle. Customers can pick up a box each month or sign up for delivery. Both options can take advantage of contactless payments or recurring billing. Finally, don’t forget to take advantage of promotions and coupons during those summer holidays to increase sales! Gardening stores Quarantined or not, your green-thumbed customers will still be looking for your expertise on plant care and gardening tips. We recommend providing online gardening classes with Q&A sessions. These can be paid for in your online store, which may also encourage customers to make additional online purposes. You also can set up bundle and assembly products in your Erply account to create planter kits or herb sets. Some gardening stores have been offering creative options too, such as a paint your own planter kit. Sports stores Sporting events might be cancelled, but that doesn’t mean your customers won’t have a need for your merchandise in the future. Warm weather encourages at-home practice, even if full on competitions are off the table. Now is a great time to take advantage of sales and coupons to keep inventory moving in preparation for season reopenings. These can come bundled with online training classes that give customers tips and tricks for different sport techniques, stretches, etc. Online video game sporting alternatives, like NBA 2K and FIFA, can be used to keep your customers engaged with your brand. Try partnering with local schools or recreational leagues to form online brackets, then charge online entry fees for players looking to participate. Arts and crafts shops The arts have seen a huge boom during state-wide quarantines. From therapeutic activities to creating artwork that supports good causes, such as Healthcare Heros or Rainbow Hunt, there’s a place for craft shops in every home. You might also want to consider bundling items that can be used to create drive-by signage. Online classes or video tutorials are a popular indoor activity that you can sell to your customers through an online webshop. Maybe your shop hosted paint and sip nights. You can either take these to the web, or provide customers with resources and ideas to host their own. Apparel stores Did you know that the color red is the hardest color to capture on photo and video? As more and more people adjust to working from home, promotions and coupons can be used to highlight webcam-friendly clothing and accessories. If you want to take on a more hands-on response to covid-19, you can try to repurpose inventory items to create protective face masks. What’s more, you can offer online classes on how to transform different clothing items into face masks. All of the above can be done using a basic e-commerce platform! Beauty brands Wellness is a huge focus during these coronavirus times, which means you can attract new customers by offering different wellness-themed bundles and packages. You may want to set up subscription boxes using Erply’s recurring billing tools. Brainstorm creative ideas for your products, such as webcam beauty tips for women and men. Bonus points if you can partner with actual customers or a local influencer and work a creative social hashtag to build a sense of community. You can even use coupon codes to encourage more of these sales, and commission an influencer from right within Erply.

POS Solutions

Article | February 14, 2024

Prior to the pandemic and quarantine, less than 8% of commerce was online. As of Q3FY20 eCommerce grew north of 14% of all commerce. So while the Retailpocalypse was in its last phase, physical retail still outsold eCommerce by at least 7:1. The failure rate of crowdfunding campaigns is 85%. The failure rate of eCommerce store owners ranges from 80 to 97%. What if there were a way to bridge the gap between these three failure rates? What if we could bridge what people consume online with what they purchase offline before waiting for brain-computer interfaces (BCI)? In short what if we could bridge social and commerce? (Example use case.) Mostly missing are the memorable, meaningful, measurable and monetizable responses from people interested in stories about beagles, princesses and pitbulls, pets, car repair, raspberry blueberry vinaigrette gyros, budget-saving techniques for holiday travel, getting stuck at airports in blizzards, rental cars and Cup o’ Noodles, My Fair Lady and @Instacart, dining out at the delicious Banana Leaves café, cooking kosher halal gelatin-free, blue #1 artificial dye-free egg nog flavored marshmallows, 50th anniversaries and chocolate ganache, adventures camping with youth groups, birdhouses built by kids, rainbow hair dye, artificial dye-free cakes DIY for your child’s birthday party, and Halloween gingerbread houses and Greek Mount Olympus costumes. Other than ad revenue Youtube collects which most of it’s video posters see little of, monetizing the DIY craze has proven quite tricky. Ditto for Christmas shopping, smartphone accessories, buying a new luxury Subaru online with no salesman, how to get hard to find contact lenses and vitamins for kids, how Amazon often has thrift store prices on inventory thrift stores rarely carry, the challenges of buying clothes on Amazon that don’t fit but you don’t realize that until the clothes arrive, DIY car repair, funny car repair, glorious victory of car repair, diaper cakes and muscle aches, drones and honey scones, Triple A baseball and blue-tailed skinks, favorite foods, fasting, and Boston, fused vertebrae and buried treasure, where to buy school supplies when most stores are sold out, creameries and charcuterie, Bridging social media with eCommerce has been the white rhino of many investors and start-ups for many years. Instead of working toward such solutions, we have VC’s and stockholders asking about vanity metrics: - How many people looked at your website? Instead of: How many people subscribed or how many purchased an item?- - How many downloads per month does your app have? Instead of: How many of the people who downloaded your app have note removed it less than 30 days later? - What’s your ad revenue? Instead of: How can your product capture or create more value? In reply entrepreneurs answer these questions, they often present their increased spend on marketing followed up with vanity milestones: “We’re using Google Analytics and similar providers to track every movement of the supply chain, to ensure when the purchaser’s journey is completed, there’s no delay in delivery. This will lead to more frequent purchases ideally of higher priced products, and… We are pitching to Chipotle on Friday!” This leads to concentrated research on Chipotle’s SWAT, followed up with an excellent pitch including a demo via Zoom. The result of this pitch is usually: 1. The person loved the pitch and accepts your invitation to meet again with his/her manager next week. 2. The person you pitched to is not the decision-maker 3. The person you pitched to doesn’t quite understand what you’re pitching 4. The person you pitched to had 3 other projects due by COB and wasn’t fully present and listening to your 10-minute pitch 5. You provided too many facts too quickly, trying to build rapport 6. You shared how you’re product can reduce shrink, increase ROI, decrease costs, increase retention, and cure cancer. The person you pitched to doesn’t believe all those promises. 7. The person you pitched to is afraid of advocating change; the risk from change that results in lesser results can lead to negative repercussions. The risk of “business as usual” is minimal. Forgotten by almost all eCommerce platforms and store owners are the facts that: - People behave differently when they are observed (best behavior vs. average behavior). Despite this, we are seeing an incredible number of start-ups that offer to help track everything your customers do. “We’re Palantir for eCommerce” is essentially the ethos of these companies. - The Paradox of Choice by Barry Schwarz – too many choices overwhelm the person making the choice, to the point that no decision is made. If you don’t train your mind to buy what you want even if you have to look on pages other than Amazon and Google Shopping, you might end up buying the product you almost wanted. - The concept of incentivized virality – when PayPal gave $20 to each person who referred another person who joined, and when DropBox offered free data storage to people who referred friends who joined – which Reid Hoffman and Chris Yeh brilliantly detailed in Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies. So now each eCommerce platform tries to copy Amazon who built their model on the opposite of physical retail. Consider your last experience renting a car at an airport vs. Amazon: - Do you want to refill the gas tank or would you like us to? - Would you like liability only or more comprehensive types of insurance coverage? - Would you like a GPS? - Would you like to join our exclusive members club? etc., etc. Adding to what @ElevateDemand said, “ B2B marketing is broken,” Raj De Datta, CEO and cofounder of @Bloomreach said, “The future of B2C marketing looks like B2B marketing,” Kevin Marasco, CMO of @Zenefits correctly said “marketing is going back in time from B2B to B2C” or person to person. Smart speakers in every phone, tablet, laptop PC, TV, and car succeeded by BCI, which @Facebook and @Neuralink are pioneering, hold great potential. Until those products arrive or after their R&D phase, @Homemaide’s object recognition and image recognition models can provide the sorely needed bridge between Social and Commerce.

Article | April 19, 2020

Under orders to stay home, millions of Americans have turned to online marketplaces like Amazon to order much-needed essentials like toilet paper, food, hand sanitizer and cold medicine. In lieu of neighborhood supermarkets, consumers are relying on online grocery delivery services like Amazon Fresh, resulting in a cascade of delays and out-of-stock notices amid the unexpected rise in demand. Amazon has hired more than 100,000 new warehouse and delivery workers since March to help manage the surge in orders, and it’s planning to bring on 75,000 more workers. The unprecedented demand has propelled shares of Amazon to fresh highs. The stock hit an all-time high on April 16 and is up more than 28% for the year, compared with an 11% decline for the S&P 500. Investors have flocked to Amazon and other stay-at-home stocks like Netflix and Zoom in recent months, as consumers have come to depend on their services amid the lockdown.