Augmented Reality Takes Center Stage in Mobile Retail

CASEY GANNON | September 19, 2018

article image
Unless you’ve been living off the grid without your smartphone for the past few years, you’re likely aware of the latest trend in mobile technology: augmented reality (also known as AR). We’re all using AR, even if you (or your kids) are just addicted to using the face-altering filters on Snapchat. In short, AR is the ability to use a smartphone camera to project a graphic onto a phone screen and augment the reality around you, giving users a more interactive experience. Why are retailers embracing it? Put quite simply, the modern state of retail is all about customer convenience, and AR is revolutionizing that. According to AR entrepreneur Cortney Harding, it has the unique ability to “increase conversion quite a bit by taking the guesswork out of it.” The modern shopper of 2018 is busy and on-the-go, and doesn’t always have the time to dedicate hours to finding the perfect sofa for a new apartment or a pair of shoes for a pressing event. The power of AR is that it can take traditional, time-consuming shopping trips and simplify them for the shopper.

Spotlight

Toniq Retail Brands

ToniQ Retail Brands Pvt Ltd was founded in 2010, with a focus on creating jewellery brands to revoulutize the Indian accessories market. The Company footprint has today grown to 200+ stores Pan India and over 150 team members. These brands sell through leading department stores such Lifestyle and Central across the Country and are also available on all leading e-commerce websites.

OTHER ARTICLES

How AI Can Help Traditional Retailers Compete Against D2C

Article | April 20, 2020

Global annual spending on artificial intelligence (AI) by retailers is expected to surpass $7.3 billion by 2022, according to Juniper Research, and IBM estimates that 79% will implement AI for customer intelligence and 75% for marketing, advertising and campaign management. Traditional retailers are hoping to reap the benefits of employing AI in these areas, but with the growth of direct to consumer (D2C) retailers – 40% of U.S. internet users expect D2C retailers to account for nearly half of their purchases within the next five years – traditional retailers must find efficient ways to catch up.

Read More

SEE WHO IS SPEAKING AT MPC20!

Article | April 20, 2020

This year, we’ve rounded up an incredible lineup of industry experts to share their knowledge about the latest FinTech technologies, innovations, and trends for our now virtual MPC20. Our generous sponsors are covering your ticket in full—a $599 expense. If you haven’t locked down your seat yet, you can do so here using the code VICTORY2020 for your complimentary discount: As a guest, you can expect the same quality content as years past, now with virtual perks such as an exclusive digital wallet, gift cards, attendee rewards, and more. We’ll cover key topics including the post-COVID consumer journey, the COVID-19 impact on payments, the 5G future, and other relevant topics.

Read More

How Online Tracking and Bloated Ad Tech Impact the Customer Experience

Article | April 20, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

Read More

How IoT is transforming the retail industry in 2020?

Article | April 20, 2020

The retail industry has experienced a rapid transformation in the last 20 years. And like other industries, the retail industry is also embracing the Internet of Things (IoT) technology for the innovative opportunities it offers. In fact, IoT has already been embraced in retail all around the world. For instance, the IoT in the retail market has been increasing at a whopping 20% CAGR since 2015 and it is forecasted to reach $35 billion in 2020. That being said, let’s examine the top 4 opportunities IoT technology holds for the retail industry in the year 2020 and how you can capitalize on them. Retailers that have embraced the IoT technology have already experienced benefits like reduced costs, improvement in overall performance, and enhanced customer experience.

Read More

Spotlight

Toniq Retail Brands

ToniQ Retail Brands Pvt Ltd was founded in 2010, with a focus on creating jewellery brands to revoulutize the Indian accessories market. The Company footprint has today grown to 200+ stores Pan India and over 150 team members. These brands sell through leading department stores such Lifestyle and Central across the Country and are also available on all leading e-commerce websites.

Events