Augmented reality apps: 5 keys to spur customer retention, enhanced experience

BLAIR NEWMAN | July 31, 2018

article image
Most retailers are to looking get products and services into the hands and eyes of customers anytime, anywhere, coupled with a high-quality and consistent brand experience. One-way engagement mechanisms such as SMS, email, print, and TV advertising are passive, akin to sending a letter via stagecoach and then waiting around wondering, "Did they receive it?" Now augmented reality apps are emerging that deliver rich, highly interactive, two-way experiences that visually engage customers and extend products and services to fingertip access, both inside and outside the store. Central to AR apps is they are tailor-made for mobile devices. Houzz reports that mobile users who engage AR are 11x more likely to purchase and spend 2.7x more time in the app. Whether virtually walking around furniture to pick out the right fabric or choosing the perfect headlamp for a BMW, we are all kids at heart, and AR shopping experiences are lots of fun. Indeed, research shows that nearly 70 percent of consumers expect retailers to offer an AR experience. Meanwhile, research also shows that a whopping 61 percent of shoppers like shopping at stores that offer some kind of AR functionality versus stores that do not.

Spotlight

Customer Experience Professionals Association (CXPA)

The Customer Experience Professionals Association is the premier global non-profit organization dedicated to the customer experience profession. We increase the impact and visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected standards. CXPA created the Certified Customer Experience Professional (CCXP) credential and certification.

OTHER ARTICLES

Amazon Go Grocery Opens Largest Contactless Retail Store in Seattle

Article | February 25, 2020

Amazon Go Grocery has opened to shoppers in Seattle at 610 E. Pike Street. The grocery store is running on a unique concept in retail, called “Just Walk Out Shopping”. The Amazon Go Grocery now allows shoppers to come in, take what you want, and just walk out. A totally seamless and cashless physical store that offers everything you could ask for! Amazon Go Grocery offers from fresh produce and meat and seafood to bakery items and household essentials plus easy-to-make dinner options. In addition, Amazon members now also have free two-hour grocery delivery from Amazon Fresh and Whole Foods Market in more than 2,000 U.S. cities and towns.

Read More

Retail store space can have myriad uses

Article | March 22, 2020

Brick-and-mortar retailers have embodied this concept since the inception of physical stores. The saying is taking on a different meaning for retailers seeking to reimagine the concept of physical stores. No-inventory stores, like Bonobos, are exchanging storefronts filled with large amounts of costly inventory for showrooms stocked with personal stylists, cafés or office space. The concept of the store as a showroom benefits retailers, their customers and their workers. The combination of decreased square footage, lower rents and freed-up cash typically tied up in massive inventories creates new opportunities for all to enjoy. Consolidating most inventory in a few central locations, rather than scattering it across all stores, will increase margin and inventory turns significantly.

Read More

What Our Community Expects Today from the Future of Retail

Article | April 6, 2020

Attendees and speakers of PSFK's World Retail Innovation Week expect a “great reset” in attitudes, morals and behavior, both on a personal and corporate level Last week, we ran an e-festival with over 100 talks across different topics related to innovation in retail, along the customer experience journey and beyond. For many attendees and the speakers themselves the talks provided moments where they could both focus on the future and deal with today. With speakers from brands, retailers, solutions providers, tech firms and consultants, what did the audience really learn about the future at World Retail Innovation Week? We ran lunchtime town-hall sessions each day to hear from the professionals attending WRIW events and they told us about a number of themes that they believe will drive retailers,

Read More

How Point of Sale Software Can Improve Your Business Success

Article | February 20, 2020

As a business owner, utilizing technology may seem challenging or unnecessary, especially if you have been running your business without it for the last few years. There’s nothing wrong with doing business the old-fashioned way, but the time will come when you will need to embrace technology to remain competitive in your industry. But with all the apps and software available for small-to-medium businesses, which one should you prioritize?

Read More

Spotlight

Customer Experience Professionals Association (CXPA)

The Customer Experience Professionals Association is the premier global non-profit organization dedicated to the customer experience profession. We increase the impact and visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected standards. CXPA created the Certified Customer Experience Professional (CCXP) credential and certification.

Events