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Attribute management for your online eCommerce store
| January 16, 2020
Bitmama was born in 2009, when two complementary teams of excellence got together: Reply Group’s digital and technological component, and Armando Testa Group’s creativity and advertising expertise.
Article | April 1, 2020
At many malls and retail stores around the US, foot traffic has been in decline for some time. Even so, they’ve never seen anything like this. In a research note sent to clients today, investment firm Cowen and Company estimated total foot traffic to US retailers was down 97.6% for the week through March 27 compared to the same time last year. It has come to a “near complete halt,” Cowen said, following the outbreak of the new coronavirus. Many stores across the country are closed, of course, so shoppers couldn’t visit even if they wanted. Retailers have voluntarily shuttered stores to protect workers and help slow the virus’s spread. Simon Property Group, the largest mall owner in the US, closed its malls through at least the end of March.
Article | March 2, 2020
The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.
Article | February 10, 2020
Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. So much so that it was recently reported that they have more than a 30% share of the UK’s ecommerce market. With statistics like this, it may feel like it is impossible to compete, especially as Amazon has huge tech and marketing budgets at its disposal. However, all is not lost. It is possible for SMEs to learn from the forerunner and implement some of their most successful techniques, with regards to their use of ecommerce personalisation and AI, to increase sales cost effectively.
Article | February 25, 2020
Amazon Go Grocery has opened to shoppers in Seattle at 610 E. Pike Street. The grocery store is running on a unique concept in retail, called “Just Walk Out Shopping”. The Amazon Go Grocery now allows shoppers to come in, take what you want, and just walk out. A totally seamless and cashless physical store that offers everything you could ask for! Amazon Go Grocery offers from fresh produce and meat and seafood to bakery items and household essentials plus easy-to-make dinner options. In addition, Amazon members now also have free two-hour grocery delivery from Amazon Fresh and Whole Foods Market in more than 2,000 U.S. cities and towns.
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