Attaining retail operational excellence with indoor location technology

CHRIS TODD | August 15, 2019

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As in-store technology continues to evolve, retailers are recognizing the need and opportunity to know everything that's happening in the store. One of the most important emerging trends is real-time indoor location technologies not only for customers, but also for associates. With indoor location technology, retailers are already using beacons and RFID technology to understand customer behavior and improve the in-store experience. However, retailers have only scratched the surface when it comes to employee analytics. In the age of customer centricity, this may sound like a foolish question. Even though retailers can generate great value from customer-focused indoor location technology, it's imprudent to overlook the fact that they're not the only ones in the store. It's time for retailers to focus on applying location technology to associates in order to serve customers more effectively in the moment.

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Bitrix is a privately-owned company developing advanced business communication platforms to bridge SMBs with their customers (Internet), partners (Extranet) and employees (Intranet). Founded in 1998 and headquartered in Alexandria, VA, Bitrix now incorporates 100+ staff, 60,000+ customers and 7,000+ partners worldwide.

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