Are retail brands ditching mobile apps? A look at some stats & case studies

| December 4, 2017

article image
We are now spending more time than ever on our mobile phones. Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year. Interestingly, with media and entertainment apps like Facebook and Netflix taking up the largest share, shopping apps are said to account for just 5% of users’ daily time.

Spotlight

GLOBAL PAYMENT GATEWAY

GLOBAL PAYMENT GATEWAY is the first payment service provider in Africa and the Middle East officially approved by Visa and Mastercard. Whether you are a merchant, a company or a financial institution, and want to offer your customers the ability to pay via the internet, GLOBAL PAYMENT GATEWAY offers secure online payment solutions that are easy to integrate.

OTHER ARTICLES

TD Bank retail leader talks payment innovation, POS transformation

Article | February 13, 2020

One of the most transformative customer experiences is happening at the point of sale retail consumers are tapping and swiping more than ever compared to handing over cold hard cash. A driving force is the innovation taking place in retail payment as the cashierless storefront slowly takes root and young shoppers don't want to be bothered with even the credit card transaction time. Retail Customer Experience reached out to Mike Rittler, general manager of retail card services and personal lending at TD Bank, to get his perspective on retail POS, trends, consumer expectations and the retail purchase experience.

Read More

How Online Tracking and Bloated Ad Tech Impact the Customer Experience

Article | March 2, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

Read More

Fashion retailers may have to write-off £15bn worth of spring and summer stock

Article | April 15, 2020

Unprecedented volumes of clothing are building up in warehouses as fashion retailers are unable to sell their spring and summer stock. The majority of physical shops in the UK remain closed under the government’s current lockdown measures, with sales of non-food items down by 70 per cent according to research by Retail Economics and Alvarez & Marsal reported by the Times. The study found that more than 50 per cent of non-food retailers in the UK will likely run out of cash in the next six months, with all major non-food retailers operating in negative cash flow at present.

Read More

Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education

Article | April 19, 2020

The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.

Read More

Spotlight

GLOBAL PAYMENT GATEWAY

GLOBAL PAYMENT GATEWAY is the first payment service provider in Africa and the Middle East officially approved by Visa and Mastercard. Whether you are a merchant, a company or a financial institution, and want to offer your customers the ability to pay via the internet, GLOBAL PAYMENT GATEWAY offers secure online payment solutions that are easy to integrate.

Events